Analytics-related problem solving
Posted: Tue Jan 07, 2025 4:16 am
The bounce rate is an indicator of the interest of your site. High, it informs you that your content is not relevant enough… although, this is not always the case.
Bounce rate in a nutshell
The bounce rate represents the percentage of visitors who have only viewed one page of your site. But where the problem lies is that we do not measure the time spent on a page. When your web marketing agency in Rennes consults your statistics, it must therefore be careful to look at this time spent.
Why? Because there can actually be two explanations for the bounce. If the time spent on the single page viewed is 3 seconds, then there is indeed a problem. But if the Internet user took the time to iran phone data read it before leaving, perhaps he simply found the answer to his question. When you look for the opening hours of a store, you arrive on the site, you check the opening hours, you have your information, you leave the site. In other words, the page is very important in knowing if the bounce rate is detrimental.
The bounce rate should not be taken literally, a relevant analysis of the context must be carried out.
When a social media expert starts working with a new client, it is obvious that knowledge of the market is important so that the foundation and understanding for what is being done is at a good starting level. Ideally, we will have created a marketing strategy for the client that reflects all of this.
However, there are also often situations where getting to know competitors and the market is partly the responsibility of the expert, if, for example, there is no recent strategy work. In such cases, it is easy and efficient to utilize ChatGPT for, for example, a light analysis of competitors named by the customer or to get to know the market in general. Getting to know competitors and the market is primarily done by talking to the customer, but ChatGPT often also supports this phase in the customer relationship.
Once the customer's operations and market have been familiarized with the customer, for example in the form of an initial survey and kick-off meeting, and possibly also with the assistance of ChatGPT, the next step is to build monitoring and campaigns, among other things.
Bounce rate in a nutshell
The bounce rate represents the percentage of visitors who have only viewed one page of your site. But where the problem lies is that we do not measure the time spent on a page. When your web marketing agency in Rennes consults your statistics, it must therefore be careful to look at this time spent.
Why? Because there can actually be two explanations for the bounce. If the time spent on the single page viewed is 3 seconds, then there is indeed a problem. But if the Internet user took the time to iran phone data read it before leaving, perhaps he simply found the answer to his question. When you look for the opening hours of a store, you arrive on the site, you check the opening hours, you have your information, you leave the site. In other words, the page is very important in knowing if the bounce rate is detrimental.
The bounce rate should not be taken literally, a relevant analysis of the context must be carried out.
When a social media expert starts working with a new client, it is obvious that knowledge of the market is important so that the foundation and understanding for what is being done is at a good starting level. Ideally, we will have created a marketing strategy for the client that reflects all of this.
However, there are also often situations where getting to know competitors and the market is partly the responsibility of the expert, if, for example, there is no recent strategy work. In such cases, it is easy and efficient to utilize ChatGPT for, for example, a light analysis of competitors named by the customer or to get to know the market in general. Getting to know competitors and the market is primarily done by talking to the customer, but ChatGPT often also supports this phase in the customer relationship.
Once the customer's operations and market have been familiarized with the customer, for example in the form of an initial survey and kick-off meeting, and possibly also with the assistance of ChatGPT, the next step is to build monitoring and campaigns, among other things.