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In a sustainability-themed advertising campaign, you can measure, for example, click-through rate, cost per click on a link, average video viewing time, and website content consumption. It is also essential to evaluate the discussion and feedback about the campaign and whether it has had other effects on marketing figures.

The results of social media marketing can be tracked based on the channels' own data, but more can be learned about the impact of marketing by knowing the actions of users where they are directed from the ad. Usually, the user is directed to a website or app.

Website tracking is possible using social media channels' own tracking pixels. Responsible installation of tracking pixels means that the tracking is built according to all guidelines and rules.

The initiation of tracking on websites is guided by a cookie notice . Checklist for responsible implementation of cookie banners:

Sort the cookies you use into essential and non-essential cookies.
Make it possible to change consent afterwards.
Provide clear information to your service users about what cookies are used and for what purposes they are intended.
Learn more about the Measure phase! The Measure ivory coast phone data episode of the Digital Marketing Podcast can be found on YouTube or Spotify.

Summary: responsibility on social media is an opportunity
I'm glad you read this far! We've now gone through responsible marketing from a social media perspective. As with marketing in general, responsible choices can be made in social media marketing.

Social media is a place to make responsible choices, even if the actions may seem small. When advertising should be made to run immediately, preferably, not everyone would necessarily be left to polish the greenwashing out of the ad message or ensure that the Meta-pixel collects data about the user only after the user has accepted it. Small streams become rivers, and making good and responsible choices becomes repetitive.

Responsibility is both a challenge and an opportunity, which in the best case scenario inspires us to invent new ways of doing things and improve our daily work.

We must continue to act responsibly, which not only improves the brand image and maintains custom