What is Google Analytics 4?
Posted: Tue Jan 07, 2025 5:30 am
Google Analytics 4 (GA4) is a web analytics tool that website operators and advertisers can use to gain valuable insights into the performance of their website and user behavior. It is the successor version of Google Universal Analytics, which will stop collecting new data on July 1, 2023, and provides detailed information on how visitors interact with a website. It also enables data-driven decisions to be made to optimize online presences. Basically, Google Analytics is the standard in online tracking in Germany, with a market share of just over 50%. Although the switchover is imminent, many websites have not yet switched from Google Universal Analytics to Google Analytics 4. We are currently working on a study to quantify how many German websites have not yet switched.
Google Analytics 4 – like its predecessor – offers several important functions that enable effective analysis and interpretation of website data:
real-time monitoring
analysis of user behavior
conversion tracking
e-commerce tracking
Additionally, it offers various reports, visualizations, and france whatsapp phone number customization options to present data in a clear and actionable way. These insights enable website owners to make informed decisions, improve user experience, optimize marketing strategies, and ultimately achieve better results from their advertising campaigns.
Requirements for integration
There are numerous ways to integrate Google Analytics 4 (GA4) into your website. Since the Google Tag Manager (GTM) works independently of the website system you use and so that we can give you precise step-by-step instructions, this article will focus specifically on integrating Google Analytics 4 via the GTM.
But before you can get started, you have to fulfill a few requirements.
Google Analytics Account & Google Analytics 4 Property
The basis is - logically - that you have a Google Analytics account. If you have already managed Google Universal Analytics before, you will probably have an active Google account. Otherwise, you can create a new account ate you have done that, you now need a Google Analytics 4 property. We explain how to create and set up this property and create your first conversions in our big GA4 guide .
Google Tag Manager account
Since we are using the Google Tag Manager for the integration in our example, you also need an account for this.
The same game applies as with Google Analytics: If you already have an account, you just need to make sure that you are in the right account.
If not, you can create and set up a new account at tagmanager.google.com . If you have any problems, please contact us !
Google Analytics 4 – like its predecessor – offers several important functions that enable effective analysis and interpretation of website data:
real-time monitoring
analysis of user behavior
conversion tracking
e-commerce tracking
Additionally, it offers various reports, visualizations, and france whatsapp phone number customization options to present data in a clear and actionable way. These insights enable website owners to make informed decisions, improve user experience, optimize marketing strategies, and ultimately achieve better results from their advertising campaigns.
Requirements for integration
There are numerous ways to integrate Google Analytics 4 (GA4) into your website. Since the Google Tag Manager (GTM) works independently of the website system you use and so that we can give you precise step-by-step instructions, this article will focus specifically on integrating Google Analytics 4 via the GTM.
But before you can get started, you have to fulfill a few requirements.
Google Analytics Account & Google Analytics 4 Property
The basis is - logically - that you have a Google Analytics account. If you have already managed Google Universal Analytics before, you will probably have an active Google account. Otherwise, you can create a new account ate you have done that, you now need a Google Analytics 4 property. We explain how to create and set up this property and create your first conversions in our big GA4 guide .
Google Tag Manager account
Since we are using the Google Tag Manager for the integration in our example, you also need an account for this.
The same game applies as with Google Analytics: If you already have an account, you just need to make sure that you are in the right account.
If not, you can create and set up a new account at tagmanager.google.com . If you have any problems, please contact us !