Labeling of self-promotion on

[shapanqqcceqd]

VK and other platforms still raises many questions. Information about its own services and products that a company publishes on its social networks is not considered advertising. It does not need to be labeled, but only if all positions are presented uniformly, and no individual ones stand out from the rest. Otherwise, according to the letter from Roskomnadzor , it must be labeled.

No need to label:

advertising your own products in email newsletters and push notifications to your customer base;
social advertising;
advertising as part of television and radio broadcasts that is published on the RuNet without any changes compared to the original source.
You can read about how to distinguish between advertising ukraine whatsapp and non-advertising in the memo from the Federal Antimonopoly Service . It is also worth familiarizing yourself with the FAS cards on advertising through sweepstakes and calls to subscribe to a community.

How VK helps in compliance with advertising labeling requirements
To enable partners and advertisers to easily continue displaying ads while complying with the law, VKontakte has created its own ORD. It can be used to automatically mark creatives and send data to ERIR via VK Advertising, VKontakte advertising account and myTarget, as well as other VK platforms, including Odnoklassniki, Relap, NativeRoll, Pulse, DonationAlerts. You can use VK ORD to receive tokens and send data to ERIR by placing ads in other advertising systems. To do this, you need to register in VK ORD and follow the instructions. At the end of each month of advertising campaigns, you need to transfer statistics to ERIR. When working in VKontakte advertising systems, the service does this automatically.