Setting up Pinterest Tag with Google Tag Manager
Posted: Tue Jan 07, 2025 5:59 am
Setting up the Pinterest tag with the Google Tag Manager is very easy and doesn't take long! The Google Tag Manager is very useful for managing and implementing various tracking tags on your website. With the GTM you can manage all your tags in one place and track them uniformly. You can also only load various tracking tags once you have obtained the consent of users via your cookie banner. Or you can have your tag react to certain predefined conversions, for example.
Before you start, however, you should get your individual tag ID from Pinterest. And then you can get started:
Step 1 : First, log in to your business account on Pinterest . If you don't have one yet, you can sign up for free or upgrade your personal account to a business account.
Step 2 : As soon as you are logged into your company account, click on “Ads” and then on “Conversions”. Now you are in Pinterest’s tag management and click on the “Let’s go” button. Your italy whatsapp phone number Pinterest tag ID will appear in the top right corner, as shown in the image. We will need this tag ID later on, so save it. Now we will continue in the Google Tag Manager.
Step 3 : Open the Google Tag Manager and log in. In the meantime, select the correct container with your website on which you want to set up the Pinterest tag.
Step 4 : In the start menu, click on “Tags” and then on “New”. In the following window, you can now name the tag (e.g. “Pinterest Tag”), then you go to the tag and trigger configuration.
Step 5 : Now enter your Pinterest tag ID in the corresponding field and under “Event to Fire” select “Base Code Only (no event)”. Under Trigger you must now select the appropriate trigger for your respective cookie management tool so that the Pinterest tag only starts collecting data once the corresponding marketing cookies have been accepted in the cookie banner! This is very important in relation to the GDPR (General Data Protection Regulation)! If you are not sure whether you are GDPR compliant, we would be happy to check your website!
Before you start, however, you should get your individual tag ID from Pinterest. And then you can get started:
Step 1 : First, log in to your business account on Pinterest . If you don't have one yet, you can sign up for free or upgrade your personal account to a business account.
Step 2 : As soon as you are logged into your company account, click on “Ads” and then on “Conversions”. Now you are in Pinterest’s tag management and click on the “Let’s go” button. Your italy whatsapp phone number Pinterest tag ID will appear in the top right corner, as shown in the image. We will need this tag ID later on, so save it. Now we will continue in the Google Tag Manager.
Step 3 : Open the Google Tag Manager and log in. In the meantime, select the correct container with your website on which you want to set up the Pinterest tag.
Step 4 : In the start menu, click on “Tags” and then on “New”. In the following window, you can now name the tag (e.g. “Pinterest Tag”), then you go to the tag and trigger configuration.
Step 5 : Now enter your Pinterest tag ID in the corresponding field and under “Event to Fire” select “Base Code Only (no event)”. Under Trigger you must now select the appropriate trigger for your respective cookie management tool so that the Pinterest tag only starts collecting data once the corresponding marketing cookies have been accepted in the cookie banner! This is very important in relation to the GDPR (General Data Protection Regulation)! If you are not sure whether you are GDPR compliant, we would be happy to check your website!