The Psychology Behind Great Email Design

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It’s often a faster way to identify pain points and figure out what will work best for your team.Here’s an example of one of airtable’s content marketing management templates.You can see that each piece of content includes which customer personas it should be targeted to if you have a lot of content and a lot of personas, this might be something you’d want to recreate in your own workflow.Screencap of airtable content marketing management template.

Sourcecontent strategy workflow: how to build onefollow these steps to wallis and futuna islands email list 100000 contact leads craft a content workflow for you and your team.1. Establish your content goals and audience.Your goals will inform the content you want to create and the audience you re trying to reach. As always, knowing your customer is the foundation of great content.If you need to build or refine your customer profiles, check out our guide with templates.Is your goal to create brand awareness? If so, you‘ll likely want to create product-led blogs or engaging social media posts.


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If you’re working to delight and retain your current customers, an effective email campaign might be a better fit.You’ll also want to set realistic parameters — your content workflow won’t succeed if your goals outpace your resources.2. Clearly define the roles and responsibilities of everyone on your team.Once you know your content goals and target audience, you re ready to decide who on your marketing team will be involved in the project.For content creation workflows, you ll need content creators bloggers, youtubers, videographers, etc.