Big Google SEO update, your title is no longer your title?
Posted: Tue Jan 07, 2025 6:24 am
Not long ago, at the end of August, many webmasters suddenly found that the title of their webpages on Google search had changed. This happened for several days, and many webmasters were anxiously looking for possible reasons. , Google issued an update announcement to explain the cause of the incident—it turned out that Google had updated the crawling mechanism of search results. What exactly did Google update? Why this update? How should web administrators respond? The following will explain it to you one by one.
In the past, the way Google crawled the title of a web page was very simple, that is, it crawled the sentence marked with the <title> tag in the page. For example, in our last article, the title of the Google search results page was marked by <title> " Is Facebook Advertising Campaign Inspiring? – AD-Linkage LTD.
But after this update, although <title> is still the most important uruguay whatsapp reference for Google to crawl web page titles, it has also decided to refer to other web page elements to generate content, including <h1><h2><h3> tags and content tags. , content relevance, the link text of external links pointing to the web page and other different factors, and then use algorithms to generate appropriate titles.
Google mentioned in the updated documentation that there are three reasons for abandoning reliance on the <title> tag:
The title of the <title> tag is often too long. Especially for better SEO rankings, many web pages will try their best to put relevant keywords into the title, making the title more and more lengthy.
Keyword stuffing in the title of the <title> tag is becoming more and more common. That is, repeatedly stacking a large number of related keywords in the title, hoping that Google will think that the webpage is a highly relevant webpage.
Many web pages do not use the <title> tag properly, such as using the default "home page", "pagination", or even blank.
In the past, the way Google crawled the title of a web page was very simple, that is, it crawled the sentence marked with the <title> tag in the page. For example, in our last article, the title of the Google search results page was marked by <title> " Is Facebook Advertising Campaign Inspiring? – AD-Linkage LTD.
But after this update, although <title> is still the most important uruguay whatsapp reference for Google to crawl web page titles, it has also decided to refer to other web page elements to generate content, including <h1><h2><h3> tags and content tags. , content relevance, the link text of external links pointing to the web page and other different factors, and then use algorithms to generate appropriate titles.
Google mentioned in the updated documentation that there are three reasons for abandoning reliance on the <title> tag:
The title of the <title> tag is often too long. Especially for better SEO rankings, many web pages will try their best to put relevant keywords into the title, making the title more and more lengthy.
Keyword stuffing in the title of the <title> tag is becoming more and more common. That is, repeatedly stacking a large number of related keywords in the title, hoping that Google will think that the webpage is a highly relevant webpage.
Many web pages do not use the <title> tag properly, such as using the default "home page", "pagination", or even blank.