The new business of data
Posted: Tue Jan 07, 2025 6:34 am
Before this new retail market became popular, retailers sold spaces to promote products or banners on their own websites, but brands had a problem: this type of advertising is not as effective as personalized advertising, since it is shown to a large number of people, and many of them are not the target audience of the ad.
But now, advertisers can strategically select where they appear , thanks to audience segmentation achieved through purchase history, explains Ben Sylvan , managing director of retail data partnerships at The Trade Desk, the ad firm behind Walmart’s network. In a statement, Target said the tracking “will result in personalized ads and a customized shopping experience.”
«The Cookies Paywall»
Another trend hong kong number screening regarding data privacy is taking place in German media, with newspapers such as Der Spiegel offering an option to bypass cookies: pay the €4.99 monthly subscription to the outlet or agree to offer your data. T-Online, Bild, Die Welt, and other digital media have joined the trend that has been dubbed the “cookie paywall . ”
As Xataka points out , this is one of the solutions that the media have found to "guarantee the privacy of users and at the same time continue to make a profit." But this "solution" could be illegal, since according to the European Data Protection Board (EDPB) , "for consent to be freely given, access should not be made conditional," and some of the media cited do not offer an option to reject cookies.
But now, advertisers can strategically select where they appear , thanks to audience segmentation achieved through purchase history, explains Ben Sylvan , managing director of retail data partnerships at The Trade Desk, the ad firm behind Walmart’s network. In a statement, Target said the tracking “will result in personalized ads and a customized shopping experience.”
«The Cookies Paywall»
Another trend hong kong number screening regarding data privacy is taking place in German media, with newspapers such as Der Spiegel offering an option to bypass cookies: pay the €4.99 monthly subscription to the outlet or agree to offer your data. T-Online, Bild, Die Welt, and other digital media have joined the trend that has been dubbed the “cookie paywall . ”
As Xataka points out , this is one of the solutions that the media have found to "guarantee the privacy of users and at the same time continue to make a profit." But this "solution" could be illegal, since according to the European Data Protection Board (EDPB) , "for consent to be freely given, access should not be made conditional," and some of the media cited do not offer an option to reject cookies.