Online marketing trends you must master in 2021

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The hard-hit year of 2020 is about to go away. In the raging environment of the epidemic, it will undoubtedly bring immeasurable losses to all walks of life. However, at the same time, various new business models have emerged to take advantage of the situation, and it has also fundamentally changed the audience. Preferences and habits for online marketing – The influence of traditional marketing models on customers is declining sharply, while existing and emerging digital marketing channels have gradually become one of the mainstream promotion models.

How should Digital Marketers respond to the reshuffle faced by online marketing channels? AD-Linkage integrates the new trends that you must understand in 2021 to help you seize the opportunity!

The transformation of social media
Due to factors such as the recurrence of the epidemic in the venezuela whatsapp past year, the number and usage rate of users of various social media have reached unprecedented peaks, and users' shopping patterns have completely changed. The main function of social media platforms such as Facebook and Instagram will change from transmitting information to transactions, allowing users to complete the entire process from product discovery to purchase in one stop, establishing a simple, seamless, and deintermediate sales channel in one step.

With the continued development of social platform commerce and the changes in user shopping patterns, it is foreseeable that e-commerce companies will have to adapt to these new market rules and faster sales in the coming year. At the same time, social commerce will become one of the main sales channels in the future. Therefore, when creating posts that support transaction functions, you need to pay more attention to the visual effects and the quality of the copywriting.