Starting from scratch | The basics of keyword marketing you must know
Posted: Tue Jan 07, 2025 6:47 am
Search engine operation
Since 2004 to the present, from Yahoo! HK to Google, keyword search/search engine marketing has always played a decisive role in the digital marketing world of Hong Kong. Regardless of SEO/SEM, a good keyword marketing plan can make your website/product stand out in the vast sea of search engines, and it can also become a Leads (list/potential customer) harvester. Achieving outstanding results depends entirely on the high usage of search engines.
Google Search is the most visited website in Hong Kong (Digital Marketing Report 2020)Google Search is the most visited website in Hong Kong (Digital Marketing Report 2020)
To understand the characteristics of search engines, you must ghana whatsapp first understand the operating process of search engines
How search engine worksSearch engine operation process
The beginning of a search journey is controlled by the audience.
First, they enter a set of Search Term on the search engine;
second, the search engine's Crawler plays its unique role! Crawler, also known as Spider, will enter different websites to crawl the website's content related to Search Term;
then, it will index the crawled websites/pages;
next, it will index the indexed web pages according to their relevance. and other algorithms for sorting;
finally, the arranged search results page is presented to the audience.
In other words, each search results page will change based on the user's search terms and other factors, and is not fixed.
Generally speaking, if the content of the page is consistent with the search terms, and the user's search intent (Search Intent) is also considered consistent by the search engine, the website page will be more likely to appear higher in the search results page ( All other factors being equal.
Since 2004 to the present, from Yahoo! HK to Google, keyword search/search engine marketing has always played a decisive role in the digital marketing world of Hong Kong. Regardless of SEO/SEM, a good keyword marketing plan can make your website/product stand out in the vast sea of search engines, and it can also become a Leads (list/potential customer) harvester. Achieving outstanding results depends entirely on the high usage of search engines.
Google Search is the most visited website in Hong Kong (Digital Marketing Report 2020)Google Search is the most visited website in Hong Kong (Digital Marketing Report 2020)
To understand the characteristics of search engines, you must ghana whatsapp first understand the operating process of search engines
How search engine worksSearch engine operation process
The beginning of a search journey is controlled by the audience.
First, they enter a set of Search Term on the search engine;
second, the search engine's Crawler plays its unique role! Crawler, also known as Spider, will enter different websites to crawl the website's content related to Search Term;
then, it will index the crawled websites/pages;
next, it will index the indexed web pages according to their relevance. and other algorithms for sorting;
finally, the arranged search results page is presented to the audience.
In other words, each search results page will change based on the user's search terms and other factors, and is not fixed.
Generally speaking, if the content of the page is consistent with the search terms, and the user's search intent (Search Intent) is also considered consistent by the search engine, the website page will be more likely to appear higher in the search results page ( All other factors being equal.