How are Google and YouTube responding to the novel coronavirus pandemic?

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The World Health Organization recently declared the new coronavirus a "global pandemic." The virus affects public life and economic development. In an epidemic of this scale, the traffic of related products and topics has surged, and as business owners and marketers, we should have corresponding measures to ensure that the disruption to operations and customers is minimized. With so many online ads, Google’s measures against the epidemic cannot be ignored. The following is the current information:

Photo from Google
How is Google responding to COVID-19?
Google CEO Sundar Pichai wrote in his blog on March 6 that Google has established a 24-hour incident response team to keep pace with the WHO. In addition to switching to working from home by default to ensure business flexibility, he understands that people are turning to Google every day for help and access important information. Here are some specific follow-ups:

Help find information
“Since February, global search interest in the novel coronavirus has increased by 260%.”

Photo from Google Trends
In addition to the surge in Google searches for vaccine information, travel advisories and prevention tips, Google’s “SOS Alerts in Search” also connects to the latest news and safety tips, and links to more authoritative information from the World Health Organization (WHO) .



Meanwhile, Google is working to expand its health-focused Knowledge Panels to include COVID-19 panels.

Photo from blog.google
Prevent misinformation and block ads
Google's Trust & Safety team is working around the clock to protect our users from conspiracy theories, malware, misinformation and more.

On Google Ads, Google has blocked nearly all ads that exploit the coronavirus, and has blocked tens of thousands of ads over the past six weeks. Instead, Google helps WHO and government organizations place PSA (public service advertising) ads.

On Google Play, developers will also be prohibited from developing applications that take advantage of sensitive events, including medical or health-related content that is misleading or potentially harmful.

Photo from Internet
Measures on YouTube
Release information promptly
On YouTube, Google's homepage will display WHO or relevant local authoritative organizations to users, and ad inventory will be donated to governments and non-governmental organizations in affected areas for education and to continue to provide useful and reliable local information.

Photo from youtube-creators.googleblog
Talking about pneumonia = sensitive event = no profit allowed?
From YouTube's blog on March 11 , we can see that YouTube believes that the information provided to users needs to be done "in a responsible manner", including quickly deleting videos that violate our policies, and some sensitive matters, such as those contained in videos, Creators are not allowed to monetize when coronavirus content fails to maintain high-quality videos.

Fortunately, they mentioned that the monetization system australia whatsapp on this topic will be opened to a limited number of "self-certified" and news partners in the future, because they believe that this situation is short-lived.

In the days ahead, we will enable ads for content discussing the coronavirus on a limited number of channels, including creators who accurately self-certify and a range of news partners. We're preparing our policies and enforcement processes to expand monetization to more creators and news organizations in the coming weeks.

The blog on the 16th also added that YouTube is relying more on automated systems to help with review work, which means fewer manual checks and faster content deletion.

Source: Google

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