In this guide, we provide you with all the information you need to know about email marketing.
What is email marketing?
Are you wondering what email marketing is? It is a digital marketing strategy that is based on regularly sending emails to a list of customers or prospects. It is one of the first digital marketing channels.
What are the advantages of email marketing?
Discover the great benefits of email marketing :
A low cost with a good return on investment (ROI) . It reaches overseas chinese in usa data around 3,800%. This means that for every euro spent, you can get up to €38.
Email marketing is a very affordable tool . The cost varies from €9 to €1,000 per month, compared to €10,000 for using Google Ads. Most professional software offers a free subscription and the possibility of launching a first campaign free of charge. You can then opt for a package tailored to your needs.
Great ease of use . Sending marketing emails does not require advanced technical skills. Email creation and sending platforms are intuitive. They usually include easy-to-use content editors.
Many of them provide you with a selection of templates. If you prefer, you can insert the desired content and organize it as you wish.
Precise targeting . The success of a campaign depends on the precision of the segmentation of your database.
Sending personalized messages . To increase your contacts' engagement, you can include the contact's name in the subject of the email. It's great for instantly grabbing their attention.
Another option is to personalize the products or content embedded in the body of the marketing email. You can show specific items to your recipients based on criteria such as purchasing behavior or age.
The speed of creating, sending or scheduling marketing emails. Setting up an email campaign takes a maximum of one day's work . Once the campaign is launched, reception and reading times are almost zero. Your emails reach your contacts, no matter where they are, 24 hours a day.
Easily measurable performance . In your email marketing software, you have access to accurate statistics on open rates, clicks, deliverability, etc. You can perform A/B tests to compare different variants of your emails with your recipients. They help you easily determine which elements show the best results.
Responsive emails . Professional email marketing software allows you to create emails that are adapted to display on all devices.
Easily automated campaigns . One of the benefits of email marketing is the possibility of automating the sending of marketing emails. This is called marketing automation . Welcome email, birthday email, abandoned cart reminder, first purchase... By creating automatic scenarios , you can accompany your customers throughout their entire purchasing process.
What are the objectives of email marketing?
Email marketing is used to inform and retain a contact base that has shown interest in your products or services. It allows you to generate sales by encouraging your contacts to visit specific pages on your website. By launching email campaigns, you reinforce your presence in the daily lives of your recipients. In fact, the emails sent arrive directly in their inbox.
Email is used at every stage of the customer journey to prospect , convert , and retain customers . It serves 3 main purposes :
Notoriety : making oneself known.
Image : position yourself as an expert.
Action : sell your products and/or services.
Chez Dataventure , our adaptations to all your objectives: traffic, conversions, sales (performance), collection, etc.
The different types of email marketing
There are two types of emailing:
Timely marketing emails . These types of emails are anchored in time. You design and send them at the pace of your activity.
For example, these are newsletters or promotional emails.
Automated marketing emails save you time and reduce your budget. You don't have to hit the "send" button every time. You define a template that is then transmitted directly to your recipients, without human intervention.
In this category, we find transactional or marketing automation emails.
Discover an overview of the marketing emails you can send to your contacts:
Notification emails or activation emails: In this category, we find welcome or birthday messages.
Newsletters : regular emails that most often feature the latest company news. The frequency of sending messages can be daily, weekly, biweekly, monthly, etc. Newsletters are ideal for staying in touch with your audience while informing them. They also generate traffic to your website.
Reminder emails – These are sent to customers who have not completed their action. For example, they can invite them to complete their purchase after they have added items to their cart.
Retention emails : These are intended to build customer loyalty. You can send them after x orders placed or x amount spent.
Promotional emails : These are intended to reward loyal customers, but also to boost sales. They are mostly targeted at a specific audience. They are sent based on company news.
Post-sale follow-up emails : After a purchase, the company sends emails about usage tips. They may also invite the customer to order related products, recommend the brand, or refer their friends.
Lead nurturing emails : Offer prospects useful content such as white papers, guides, or blog articles. The goal is to convert them into customers.
Prospecting emails : These are the first emails that a company sends to a prospect. They are an alternative to telephone prospecting,
