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If you are considering moving your business online, or justopen an online store, the first thing you think about iswebsite creation.
One of the stages of development is the design of a web resource. If you are making a website yourself or with the help of a small team of developers, you may be offered to use website templates.
They have their advantages - cost and speed of creation, but in this article we will consider other important aspects that affect business development.
What is template design?
When a designer works on a new website, he works on each page separately - the main page, contacts, blog, product pages, if it is an online store. Everything is subject to the logic and wishes of the client. Such work takes up to two months.
Ready-made website templates and online stores are taken from free stocks or purchased for little money when there is no time or finances for large-scale development.
A website template is an HTML page for which designers have already developed and connected everything necessary - CSS, Java scripts, PSD. You work only on the content - change colors, upload pictures and texts.
10 Reasons to Use Custom Solutions
1 Uniqueness
When you download a template or buy it from the public domain, it is, of course, not deleted. Therefore, you may well come across exactly the same site on the Internet. In the context of business and brand development, this does not bring you any advantages.
10 Reasons Why You Shouldn't Use Ready-Made Website Templates for Your Online Store - image
2 Branding
Continuing with the topic, ready-made website templates do not allow chinese thailand b2c phone number data you to form your own identity and brand in the eyes of the audience. It may not seem like such an important factor to you, but in the long term it greatly affects success.
3SEO website promotion
Search robots can distinguish unique design from template, understand whether the site has usability or not. Therefore, templates of corporate sites or online stores can worsen promotion and cause low positions in search results.
4 Embedded links
In addition, even professional website templates can pose a threat to your business. Some developers embed links to their resources in the code, for example, in the footer, thus increasing their link mass. It is very difficult to remove them if they are embedded in the function or index files.
5 Business orientation
Custom website solutions are good because a business analysis is conducted for the company, needs are identified, and the project is tailored specifically for you and your clients.
You and your visitors will find it convenient and comfortable to work with the site.
Even an adaptive template for an online store website (displayed correctly on mobile devices) will not allow you to customize everything for yourself; the functionality is limited.
6 Integration
When we talk about business, in addition to the website, you work with many other tools:CRM, ERP systems, social networks and other auxiliary services. It is very useful to integrate them with the site, which free site templates, online stores cannot afford.
7 Competition
If you are an e-commerce business, you may have many competitors who offer similar products or services. The quality of the website plays an important role, customization will help you retain visitors and build their loyalty.
8Usability
Continuing with the topic of user-friendliness, when developing a website without a template, specialists can correctly place CTA elements, various blocks that will attract customers and give them the necessary information. In addition, templates do not allow adding unique elements, laying out text, images, infographics in modern styles that will be interesting to users, such as different types of sliders, animation, dynamics.
It is always important to think about the convenience of the client and how many steps on the site he needs to achieve his goals.
9 Trends
Templates become outdated quite quickly and need to be adapted to new ones.Design trendsor functionality is almost impossible. A customized solution is easy to redesign, add a small feature to increase interest in your site.
10 Reasons Why You Shouldn't Use Ready-Made Website Templates for Your Online Store - 2 - image
10 Legal issues
When purchasing a responsive website template, be careful and check the following information to avoid problems:
who has rights to the template
is it possible to make changes
Do I need to add links to the template authors?
is it possible to translate the template into another language (important if you want a multilingual site)
In conclusion
IndividualWebsite design- is a long-term project that plays into the long-term perspective and success of your business. The work is painstaking, and the result is exactly what you want to see.
In addition, if you want a site with a large amount of information, a widely diversified template, it is very difficult to choose.
Therefore, we advise you to work with professional companies that will find the best solution for you.
You can view Artjoker's portfolio - our team always approaches projects individually, takes into account the specifics of the business and provides the best solutions.
