You can read more about the measurement strategy here

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At Suomen Digimarkkinoinn, we started our operations quite soon after the RACE model was created. We knew the benefits of the model, but we felt that RACE lacked a few essential aspects, such as systematic measurement and continuous development of operations based on results.

️ What is the effectiveness of the MRACE® model based on? Listen to the free podcast.

We took the RACE model further and this is how MRACE® was born . The traditional RACE was surrounded by a measurement framework that encompasses each individual step of the model and the examination of the whole. Only through this systematic measurement is continuous development with the right measures possible.

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With a measurement framework, we stand behind our luxembourg phone data proposals and actions without guesswork, whether we're doing digital marketing for ourselves or our clients. At the same time, we know what to commit to in the long run and how much room to leave for quick response.


Measure – the measurement framework and its benefits for business
The MRACE® model is therefore an advanced framework of the more traditional RACE model.

With MRACE®, development becomes an automatic routine. You know what to strengthen and why. You know what to cut and why. You are able to take controlled but necessary risks and experiments.

With MRACE®, you can respond more agilely to the challenges, opportunities, and rapidly changing playing field of digital marketing in the 2020s than with the RACE model.

When measurement is systematic and accurate enough, you can, for example, create an annual marketing plan according to SMART principles . You can realistically assess what is possible in the coming year, based on past results, and what kind of investments it will likely require.