Curating your content

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For example, if you require your customers to create an account to checkout, you can reduce friction by also adding the option of a guest profile.

You should also consider offering multiple payment methods. From debit cards to credit cards, you never know what means a potential buyer has available. You could also support emerging options like digital wallets .

Alternatively, you can also create a Buy Now button with Buy Now Plus . It allows you to accept payments on your website and social media channels. Plus, your users don't need accounts to pay through this platform:

The Buy Now plus platform allows you to accept payments from anywhere.
Finally, we suggest adding a coupon finder to the checkout process. Most india telegram database users will appreciate a website that has the best deals to find. As a bonus, promoting buy two get one free promotions can help with upselling here too.

Your brand probably relies on some form of writing. It could be as extensive as a blog or as subtle as product descriptions. Regardless of your company's focus, you can leverage this content to support your sales goals.

If you have a blog you can also use it to showcase your new products. You could also include topics like industry developments or how-to guides to add some variety.

Also, your content doesn't have to be isolated from your sales strategy. Combine the two by adding interactive elements. You can consider Lush's product discovery quiz as an example:

An example of an interactive Lush quiz.
This approach engages your customers while also leading them to potential purchases, so this type of integration can be doubly helpful.