The Almighty UTM Tags
Posted: Wed Jan 08, 2025 4:29 am
After the ad groups were set up (let us remember that there were 10 of them and they were duplicated on three platforms: Facebook, Instagram, MyTarget), we started uploading ads. Here we couldn’t do without UTM tags.
UTM tags are an irreplaceable thing. It is important to use them both in posts if you share a link to your site, and in large advertising campaigns to track data in Google Analytics.
For each banner, we wrote unique tags, which, some time after the launch, helped us determine which banners were the most effective, and which, on the contrary, did not bring conversions. Thus, honduras telegram after a few weeks, 50% of the ads were filtered out.
We took these banner options as a basis and began to use them in further campaigns, also gradually filtering out ineffective ads, which, by the way, were gone by the beginning of the third course!
Analysis, analysis and more analysis!
After the campaigns were launched, we began their detailed analysis.
We have already told you how we determined the effectiveness of ads using UTM tags, but this is only part of the gigantic work!
Every day, we monitored the growth or decline of conversions, conversion rate, CTR and other important indicators. Based on the data received, we made decisions.
We said above that in addition to contextual advertising and promotion in social networks, media platforms were used. They were connected exactly when we noticed drastic changes in the campaigns. This was done at several stages of the campaigns and solely for the purpose of insurance, since media advertising turned out to be unprofitable for achieving our goal.
How to Set Up Login/Registration Tracking in Google Analytics with GTM via Social Media
The process of registering with Facebook, Google, LinkedIn, Microsoft or other services is completely different from the standard…
blog.peklo.studio
These carefully thought out actions resulted in us reaching the required number of applications ahead of schedule and all campaigns being stopped a week early!
UTM tags are an irreplaceable thing. It is important to use them both in posts if you share a link to your site, and in large advertising campaigns to track data in Google Analytics.
For each banner, we wrote unique tags, which, some time after the launch, helped us determine which banners were the most effective, and which, on the contrary, did not bring conversions. Thus, honduras telegram after a few weeks, 50% of the ads were filtered out.
We took these banner options as a basis and began to use them in further campaigns, also gradually filtering out ineffective ads, which, by the way, were gone by the beginning of the third course!
Analysis, analysis and more analysis!
After the campaigns were launched, we began their detailed analysis.
We have already told you how we determined the effectiveness of ads using UTM tags, but this is only part of the gigantic work!
Every day, we monitored the growth or decline of conversions, conversion rate, CTR and other important indicators. Based on the data received, we made decisions.
We said above that in addition to contextual advertising and promotion in social networks, media platforms were used. They were connected exactly when we noticed drastic changes in the campaigns. This was done at several stages of the campaigns and solely for the purpose of insurance, since media advertising turned out to be unprofitable for achieving our goal.
How to Set Up Login/Registration Tracking in Google Analytics with GTM via Social Media
The process of registering with Facebook, Google, LinkedIn, Microsoft or other services is completely different from the standard…
blog.peklo.studio
These carefully thought out actions resulted in us reaching the required number of applications ahead of schedule and all campaigns being stopped a week early!