BANT in 2018: how to implement a good strategy?
Posted: Wed Jan 08, 2025 6:42 am
With the digital transformation, is BANT as we know it still relevant? To generate leads, BtoB companies use specific actions to measure their sales actions. On the issue of lead generation, BANT proves to be an effective method because it allows the offer to be personalized.
However, digital has seen a change in our consumption habits and in particular in the purchasing process. According to a Google study, 74% of Internet users carry out a search before making a purchase. According to a study carried out by CEB , 57% of Internet users carrying out a search are already decided to make a purchase before contacting a salesperson. phone number list
From this first observation, we can ask ourselves if the BANT is truly useful or not? The answer is undoubtedly positive. However, it can no longer be done in a purely commercial approach.
So we will see if BANT in 2018 is a sufficient strategy to generate leads?
However, digital has seen a change in our consumption habits and in particular in the purchasing process. According to a Google study, 74% of Internet users carry out a search before making a purchase. According to a study carried out by CEB , 57% of Internet users carrying out a search are already decided to make a purchase before contacting a salesperson. phone number list
From this first observation, we can ask ourselves if the BANT is truly useful or not? The answer is undoubtedly positive. However, it can no longer be done in a purely commercial approach.
So we will see if BANT in 2018 is a sufficient strategy to generate leads?