ISPs and email clients are at the forefront of filtering. To give you an idea, it's like trying to get into Nikki Beach in flip-flops on an August afternoon... better know the codes and be in good company!
Dataventure explains how to take care of your dress code to avoid being left at the door of... the mailbox!
You will need to pay special attention to content, format, HTML code, weight, and of course, your reputation.
Let's focus today on the spam content and elements that will likely send you back to the campsite, flip flops under your arm.
The sender: "Be yourself!
Spam filters have memory and keep campaign histories. Make sure overseas chinese in usa data you always use the same sender name. Use your company name, your brand name, or better yet, personalize it with a person's name.
The expression "the weight of words"...
Please note that filters are also based on semantic analysis. Basically, bouncers like it when you speak to them nicely, but don't overdo it! Too much or too little, the choice of vocabulary is decisive for their Spam Score.
So start by avoiding swear words or 'Spam Words' in our slang (take the sportscaster's southern drawl for 'our slang' - when we tell you that style is important - but we'll come back to that a bit later!). So avoid Spam Words... a list of words or expressions controlled by email providers.
The list is endless and constantly evolving, so we'll give you a little help...
The visual effects "...the shock of the photos!
Make sure you keep a good image/text ratio of 60%/40%. And don't bother trying to disguise yourself either: spam filters don't like images very much. They think you're trying to trick them by hiding text elements. So, logically, don't use full images!
Spelling and Writing "No mistakes!
We return to the dictates of Madame Bourillon, your 6th grade French teacher , and take care of our French! It is well known that spammers make mistakes, not you. Give meaning to your texts and write correctly.
Rule #1: Reread and don't abuse:
Symbols
Score (!!!)
Unstructured sentences.
Capital letters. Of course, we keep them at the beginning of sentences, BUT WE DO NOT WRITE ALL THE TEXT IN CAPITAL LETTERS. However, it is not forbidden to include a title or a call to action in capital letters if you wish.
The link to unsubscribe "Don't leave me...
Always include an unsubscribe link in your email. Without a link, there is no trip back to the spam folder. Not to mention the Internet user who, uninterested in your communication, will look for this famous link and send you straight to the spam folder if he doesn't find it. This is even more true in the case of acquisition emails, in which you are addressing a potential customer.
However, it's true that every mailbox is different, and if Gmail lets you in, Outlook may not do the same.
Google Gmail, for example, uses behavioral filtering to analyze how users react to your communications. Opens, clicks, downloads, unsubscribes, etc. For example, if one of your potential customers doesn't open your emails several times in a row, it's very likely that the next time they do, they'll end up in the spam folder.
