So you don't have sales because you don't have visibility, and you don't have visibility because you don't have sales. Advertising on Amazon allows you to get out of this endless wheel, and more precisely to generate sales by buying traffic.
The basics to understand
Ads work through an auction system , based on the advertising budget, but also on the relevance of the product. Amazon decides which ad is the most relevant according to these criteria: quality of images, content, customer reviews, product availability, buy box, etc.
The online sales giant wants to present the best product to its algeria telemarketing data users. Its algorithm will therefore be based on the purchase intention behind a query in order to put forward the most suitable advertisement to satisfy the user. By keeping in mind the basics of Amazon Advertising , you will be able to create effective and efficient campaigns.
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You will have to monitor two KPIs:
ACoS (Advertising Cost of Sale)
This is the metric to monitor to know your ROI on sales generated by your ads.
TACoS (Total Advertising Cost of Sale)
This performance indicator takes into account all sales generated. This gives you a better overview of your real total investment in the long term.
How to sponsor a product on Amazon?
Setting up ads in Amazon Seller Central is similar to how Google Ads works. Sponsored Products ads are pay-per-click ads that are targeted by keyword, product, or product category . For keywords, you can choose between exact, phrase, or general match types.
Sponsored Product ads are typically displayed above or below the search results page, as well as on other product detail pages.
How to sponsor a product on Amazon?
You have two targeting options:
Manual ad targeting
You manually configure your campaign options to appear on relevant queries.
Automatic ad targeting
Amazon displays your ad on all relevant queries based on your product information. You will be able to see which keywords and ASINs your product was shown on.
In order to sell your products on Amazon , your goal will be to show your ads to buyers who are looking for products similar to yours. A buyer who clicks on your sponsored product is redirected to the ad's product page.
Other types of sponsored advertising
Sponsored Brands
Most commonly used in the Awareness phase, this type of ad includes the brand logo, a custom headline, and multiple products. A more established brand could also use Sponsored Brands ads to remain top of the category and increase brand loyalty.
Sponsored advertising on Amazon
Much like product ads, they are targeted by keywords and appear above or below search results. The big difference with sponsored products is that it directs shoppers to a page with a selection of products instead of a single product page .
*This ad format option is only available to professional sellers enrolled in the Amazon Brand Registry , vendors, book vendors, and agencies.
Amazon Display Network Ads
Product display ads are banner ads that appear across Amazon's network, including pages on its site, partner sites, and devices in their product line.
Unlike the other two ad types, they aren't targeted by keyword, but rather by interest or product . Advertisers can target an audience that is interested in that product category or a specific product. For example, you might advertise to people who are interested in products similar to what you sell, or show a shopper who enjoys running.
Display Network Advertising on Amazon
*It is important to note that each campaign is limited to one type of target. This type of advertising is also accessible for those who do not sell on Amazon.
Best Practices for Advertising on Amazon
Our advertising experts have come up with three important elements that will help you achieve your sales goals.
