What is a first-party cookie?
First of all, let's start by recalling the definition of a cookie. A cookie is a file stored on a user's computer, tablet or smartphone. Associated with a domain name such as www.dataventure.com, this small file is automatically sent each time a user connects to the same website in the future.
Let's now see what a first-party cookie is, also known as an "internal", "native" or "first-party " cookie. It is placed directly by the publisher of the site visited by the Internet user, more specifically on its domain.
This type of cookie can be used to:
Examples of our own cookies
See examples of first-party cookies:
Session cookies
On the Internet, sessions are one of the most common overseas chinese in australia data ways of storing data in a browser. Session cookies contain information about the user's visit, such as items added to the shopping cart or a previously filled out form. This means that even if the user moves to another page, the information they have filled out is still accessible.
They are stored in the browser only if the individual session is active. They are not stored for future use. In fact, they are unique because they only last for one session. Session cookies are used for the website to function properly and to ensure that users can use its services properly.
Preference or personalization cookies
As part of the navigation cookies category, they collect information about users' choices and preferences. Their purpose? To differentiate the experience of Internet users based on their profiles. Preference cookies transform the behaviour or display of the website. They personalise and adapt it based on a series of parameters.
Preference cookies include:
Personalize the user experience (UX);
Improve website functionality;
Access to secure areas of the website;
Temporary storage of information;
Better control of data (full ownership). You collect it from your audience, prospects and customers, without going through a middleman. Unlike third-party data, you are the sole owner;
Less intrusive and disrespectful to users' privacy;
Simplified navigation ;
Tailored advertising. Thanks to our own cookies, we know which user has clicked on an ad. This makes it easier to identify their areas of interest, while also refining segmentation for future campaigns.
