State farm: “like a good neighbor

[alexalamin]

State farm: “like a good neighbor, state farm is there.”sourcethe insurance company state farm has a number of taglines, including “get to a better state” and “no one serves you better than state farm.” additionally, the company updated its tagline to “we re here to help life go right.”but state farm‘s most famous tagline is the jingle, “like a good neighbor, state farm is there,” written in 1971 by none other than barry “copa, copacabana” manilow.

Often, customers need insurance when they least expect it — and in those V egypt mobile phone numbers database situations, state farm is responding in friendly, neighborly language.What I like: these words emphasize state farm s “community-first” value proposition — which sets it apart from the huge, bureaucratic feel of most insurance companies. Plus, it quickly establishes a close relationship with the consumer.28. Maybelline: “maybe she‘s born with it. Maybe it’s maybelline.”can you sing this jingle in your head? Maybelline s ’90s tagline evokes glossy magazine pages and og supermodels with long lashes staring straight down the lensmaybelline changed its tagline to “make it happen” in february 2016, inspiring women to “express their beauty in their own way.



” despite this change, the former tagline remains powerful and ubiquitous, especially among the many generations that grew up with it.What I like: maybelline, like l’oreal, taps into emotion. Instead of focusing on superficial beauty, it zeros in on confidence.29. The u.S. Marine corps: “the few. The proud. The marines.”marines. The few. The proud.Sourcewhile “semper fi” is one the u.S. Marine corps best-known mottos, it’s had a handful of top-notch recruiting taglines over the decades.