Social Networks for B2B Companies
Social networks, at first glance, are useless for B2B companies: what serious entrepreneur would look for a wholesale supplier of packaging equipment on VKontakte? And who would seriously turn to the Instagram of a web studio?
In fact, social networks are a huge audience , larger than many popular platforms. Therefore, with the help of social networks, you can increase the popularity of the brand, communicate with potential customers and analyze their needs and preferences, work with opinion leaders and create a good reputation for your company.
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Goals of SMM promotion of B2B companies
Creating social media profiles for B2B companies is a reliable way to increase the popularity of a company, because with correct step-by-step promotion, the implementation of business goals that an entrepreneur sets for himself is worked out. A competent SMM campaign will bring clients, partners, sales and recognition to a business.
There are many examplespromotion in social networks, which has brought tangible benefits to B2B business. This applies, to a greater extent, to foreign companies, such as the manufacturer of construction equipment Liebherr Construction and the creators of software SAP.
Both companies used Facebook and their promotion strategy helped them to attract a huge number of followers and thus increase brand awareness.
It is important to understand that running a VKontakte group haphazardly is not yet an SMM campaign. To promote a brand in social networks, you need specialists who will develop a promotion strategy, set up regular posting, adapt content for each of the social networks and create posts that you really want to share.
Promoting a company in social networks, both b2b and b2c segments, requires a clear goal setting. Think about what tasks you want to solve with the help of the company profile in the social network. The goal may be popularity, increasing positive reviews, collecting a loyal audience for sales, increasing traffic.
If you fill the community with interesting and useful content, use hashtags correctly and interact with the audience, then among the subscribers who are attracted by the information content, there will be a potential partner or client.
Regular activity on social networks also has a positive effect on your image if clients have followed a link on your website to your social network.
SMM techniques for B2B business
Social media promotion brings tangible chinese singapore b2c cell phone number data benefits to business, especially if you know what techniques are best to use in this matter.
When working with each of the social networks, take into account
promotion goal
target audience
specifics of social network
Fill your social media pages with useful information for the average user. Share what you consider important, analyze which posts resonate, which engagement mechanics (polls, discussions) work best. All social networks offer a built-in set of tools that allow you to analyze your profiles. A lot of third-party services that make it easier to manage and analyze social networks will also help with this.
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Features of popular social networks:
1 Twitter
The main feature of this social network is instant response and breaking news. Twitter is suitable for event announcements, communication with opinion leaders, and playing up trends. The main way to search for information on Twitter is hashtags , use them to attract followers. Come up with your own hashtag that people will search for you by, and also interact with trends so that users can find your company profile through them.
2Instagram
The peculiarity of Instagram is in the visual way of presenting information, the use of hashtags and the indication of geolocation.
People do not want to work with faceless corporations, they are interested in what the manager who will place the order looks like, how the internal life of the company goes. But be careful with informal photos, so that no one doubts your seriousness and professionalism.
Instagram has a "story" feature (photos and videos that will disappear after 24 hours), with its help you can remind your subscribers about yourself without posting photos to the feed. A company page is different from a user page, it is created through a Facebook account and contains your contact information and links to other resources
3Facebook
This is the most popular social network in the world, and if you want to find clients and partners abroad, you should think about maintaining an account in English. Create a business page or a thematic community and keep in mind that the Facebook audience is more mature and wealthy than in many other social networks. Therefore, this site is suitable for presenting a brand with the prospect of getting clients and sales.
4Vkontakte
It has long been a favorite platform for B2C companies, the format of communities and public pages, like on Facebook, helps to reach a large audience. The VKontakte page will also be useful for a B2B brand, because it is the most popular site among Russian-speaking users .
5 Linkedin
The social network is created specifically for business communication . Indicate participation in conferences and conventions, volunteer experience, awards and publish articles. Here you will find employees, partners, clients, this social network is also suitable for communication with foreign clients/partners.
6 Youtube
Publish video content of various formats: educational videos, interviews, reviews, expert opinions, customer reviews. This is great for attracting attention to the brand and creating an image of professionals.
Promoting B2B companies on social networks can be a great opportunity to remove negativity, increase positive reviews and quickly communicate with clients, earn a reputation as professionals and solve many business problems that entrepreneurs face. While your competitors doubt whether their brand presence on social networks is necessary, you have a chance to get ahead of them and thereby strengthen your own reputation and image.
