The points of contact between companies and consumers are multiplying and, at the same time, the amount of data released by users at each touchpoint is also growing.
Lots of information, a multiplicity of channels and sources: if data increasingly represents a fundamental strategic resource for companies and brands, the greatest risk is that it remains unexpressed due to its fragmentation.
The search for a unified and holistic vision of the customer therefore becomes truly fundamental.
Because if on the one hand everything evolves, one certainty remains firm: it is the centrality of the customer, the keystone for successful marketing campaigns!
Identity resolution: why is it so list of algeria consumer email important in marketing?
Identity resolution and MOS: the benefit of going beyond identity matching
Identity resolution: why is it so important in marketing?
We have already had occasion to discuss the topic of identity resolution several times and to go into detail regarding its more “academic” definition.
identity resolution mos
This time, we want to highlight the real advantages that the use of strategies focused on identity resolution bring in the marketing field.
Unified customer view : Identity resolution allows you to create a unified profile of each individual customer from an omnichannel and cross-device perspective, providing a complete view of their behavior and preferences.
More effective personalization activities : By understanding a user's identity, strategists and marketers can guide their strategies towards creating personalized experiences, improving engagement and conversion rates.
More profiled audiences : the resolution of the identity allows to focus strategies and activities to more profiled audiences . All this translates into an optimization of the performance and investments of each campaign.
Real-time recognition : The ability to recognize an individual customer in real time enables timely and relevant interactions, improving customer satisfaction.
Identity resolution and MOS: the benefit of going beyond identity matching
When talking about solutions focused on identity resolution processes , the most frequent risk is often that of coming across platforms that are based on identity matching processes rather than identity resolution .
While this may be a non-issue when your activities and strategies involve first-party data and brand-owned channels, it can become a non-issue when your activities and strategies involve paid channels.
