How is targeting different from retargeting?
Posted: Wed Dec 04, 2024 6:09 am
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Correctly configuredtargeted advertisingcan significantly increase business profits, audience involvement in the life of the brand and loyalty to it. Knowing your target audience, understanding its characteristics and interests, you can set it up correctlytargetingIt's pretty simple.
At first sight betweenretargetingand targeting differences chinese overseas europe phone number list are not so significant. But in fact, these two approaches are fundamentally different from each other, primarily in the purpose of the advertising campaign. Both methods are very effective and work great in situations suitable for their use. Therefore, let's understand the difference between them.
What is targeting?
It is a way to reach potential buyers, interest them in the brand and engage them in interaction with it. It is one of the main methods of promotion on the Internet, on which the success of marketing processes depends. It is used whensetting up contextual advertisingin search engines (Google Adwords, Yandex Direct) and insocial networks(Facebook,Instagram, LinkedIn, Vkontakte). The point is to identify the characteristics of the target audience, its location, interests and other nuances, with the help of which you can guarantee that the ad will reach potential consumers.
Types of targeting
Depending on the criteria by which the target audience is defined, targeting is divided into:
Geographic . Often, a product needs to be advertised to users who are not just in a specific country, but also in a specific city. To cover the desired segment, the location of potential buyers is specified during the creation of an advertising campaign.
Demographic : Determines what gender and age users must be to see ads. This allows for more personalized ads.
Behavioral . Both targeting and retargeting rely on this criterion. It determines the interests and hobbies of users. With the help of behavioral settings, you can expand the target audience.
Social . Useful if the product is intended for customers with a certain social status, position or number of children.
Timed . Allows you to reach your audience using their daily routine. Ads are shown only during the time periods when users are active.
What is retargeting?
It happens that a user visits a website, for example, an online store, looks at the product range and almost performs the target action - a purchase - but for some reason leaves the site. The fact that he almost bought the product indicates his interest in it. So, the task is to prove to him the value of the product he viewed. And return the user to the site to perform the target action.
In this case, retargeting is used - setting up an advertising campaign in such a way that it covers the site visitors who have left. We can say that this method is a behavioral type of targeting, since the advertising action is aimed at those users who have shown specific behavior - visiting the site and then leaving it.
Retargeting is also quite often used in relation to existing clients of the brand. With this approach, you can remind users about your company, notify them about special offers and in every possible way maintain their interest in the brand.
Knowing the difference between targeting and retargeting, you can segment your target audience into groups and apply different approaches to different segments. This will allow you not only to reach the maximum number of users, but also to effectively engage them in interaction with the brand.
The Artjoker studio team has vast experience in creating contextual advertising campaigns and targeting in particular. We will help you define your target audience as accurately as possible and set up ad display so that they are as effective as possible.
Correctly configuredtargeted advertisingcan significantly increase business profits, audience involvement in the life of the brand and loyalty to it. Knowing your target audience, understanding its characteristics and interests, you can set it up correctlytargetingIt's pretty simple.
At first sight betweenretargetingand targeting differences chinese overseas europe phone number list are not so significant. But in fact, these two approaches are fundamentally different from each other, primarily in the purpose of the advertising campaign. Both methods are very effective and work great in situations suitable for their use. Therefore, let's understand the difference between them.
What is targeting?
It is a way to reach potential buyers, interest them in the brand and engage them in interaction with it. It is one of the main methods of promotion on the Internet, on which the success of marketing processes depends. It is used whensetting up contextual advertisingin search engines (Google Adwords, Yandex Direct) and insocial networks(Facebook,Instagram, LinkedIn, Vkontakte). The point is to identify the characteristics of the target audience, its location, interests and other nuances, with the help of which you can guarantee that the ad will reach potential consumers.
Types of targeting
Depending on the criteria by which the target audience is defined, targeting is divided into:
Geographic . Often, a product needs to be advertised to users who are not just in a specific country, but also in a specific city. To cover the desired segment, the location of potential buyers is specified during the creation of an advertising campaign.
Demographic : Determines what gender and age users must be to see ads. This allows for more personalized ads.
Behavioral . Both targeting and retargeting rely on this criterion. It determines the interests and hobbies of users. With the help of behavioral settings, you can expand the target audience.
Social . Useful if the product is intended for customers with a certain social status, position or number of children.
Timed . Allows you to reach your audience using their daily routine. Ads are shown only during the time periods when users are active.
What is retargeting?
It happens that a user visits a website, for example, an online store, looks at the product range and almost performs the target action - a purchase - but for some reason leaves the site. The fact that he almost bought the product indicates his interest in it. So, the task is to prove to him the value of the product he viewed. And return the user to the site to perform the target action.
In this case, retargeting is used - setting up an advertising campaign in such a way that it covers the site visitors who have left. We can say that this method is a behavioral type of targeting, since the advertising action is aimed at those users who have shown specific behavior - visiting the site and then leaving it.
Retargeting is also quite often used in relation to existing clients of the brand. With this approach, you can remind users about your company, notify them about special offers and in every possible way maintain their interest in the brand.
Knowing the difference between targeting and retargeting, you can segment your target audience into groups and apply different approaches to different segments. This will allow you not only to reach the maximum number of users, but also to effectively engage them in interaction with the brand.
The Artjoker studio team has vast experience in creating contextual advertising campaigns and targeting in particular. We will help you define your target audience as accurately as possible and set up ad display so that they are as effective as possible.