The number of subcategories should be limited to 5-10,
Posted: Sat Jan 18, 2025 4:48 am
This should be less than the number of subcategories. Don't repeat category names in subcategories and tags, as this can lead to confusion in the long run. Map out your site hierarchy on a whiteboard or use a tool like Miro or Creately . Understanding the importance of effective navigation in e-commerce Once you've finalized your categories and subcategories, design an easy-to-use menu to display them via hover or click and place it at the top of the page. The header also includes the cart icon and login button. Here's an example of a header menu from Allbirds: Significance of eCommerce Navigation Source.
Allbirds If a customer clicks on the "Women" tab, they can see how neatly all the categories are arranged. With another click, they can check out "Flat Shoes" or "Socks." They can also take a look at the "New on Sale" products if they are just browsing for leisure. Website footer Source: Allbirds Similarly, in the footer of your eCommerce website, put maldives company email list other important links like the return policy, size guides, shipping guidelines, website terms of use, etc. You can add contact details, a blog subscription box, social media links, etc., whatever makes sense. Finally, don't forget about breadcrumbs. These types of secondary navigation allow users to follow their location within your website. They include the number of links they need to take to return to the previous section.
For example, on the H&M website, you can clearly see the path from the homepage to the "H&M RE:WEAR" page. H Source: H&M In addition to aiding user navigation and site structure, breadcrumbs are displayed in Google mobile search results, giving your e-commerce store an added advantage in the SERPs. Manually fine-tune your sitemap.xml for structural control Many eCommerce website builders like Shopify automatically create and edit sitemap files. This has its pros and cons. While it eliminates common formatting errors, it doesn't give you the flexibility to manage the links you want to include in the sitemap. Therefore, the best way to do this is manually. To help search engines discover and index all your pages and understand your site structure, format a sitemap properly.
Allbirds If a customer clicks on the "Women" tab, they can see how neatly all the categories are arranged. With another click, they can check out "Flat Shoes" or "Socks." They can also take a look at the "New on Sale" products if they are just browsing for leisure. Website footer Source: Allbirds Similarly, in the footer of your eCommerce website, put maldives company email list other important links like the return policy, size guides, shipping guidelines, website terms of use, etc. You can add contact details, a blog subscription box, social media links, etc., whatever makes sense. Finally, don't forget about breadcrumbs. These types of secondary navigation allow users to follow their location within your website. They include the number of links they need to take to return to the previous section.
For example, on the H&M website, you can clearly see the path from the homepage to the "H&M RE:WEAR" page. H Source: H&M In addition to aiding user navigation and site structure, breadcrumbs are displayed in Google mobile search results, giving your e-commerce store an added advantage in the SERPs. Manually fine-tune your sitemap.xml for structural control Many eCommerce website builders like Shopify automatically create and edit sitemap files. This has its pros and cons. While it eliminates common formatting errors, it doesn't give you the flexibility to manage the links you want to include in the sitemap. Therefore, the best way to do this is manually. To help search engines discover and index all your pages and understand your site structure, format a sitemap properly.