Selling your own services through content marketing

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We read or hear this sentence every week in the specialist media and on LinkedIn. But don't be fooled. It's just an illusion that has little to do with reality. Unfortunately, repetition doesn't make a phrase - which is still empty - any truer.

If you want to make someone king, it should be your customers or your employees - not just a tool to reach them. Content is not an end in itself. It is there to make your customers happy, improve your reputation and, of course, sell more.

But if you take a closer look at the best practices that are often cited, you have to canada telegram mobile phone number list realize that many of them are merely narrowly designed content marketing attempts that do not exploit their potential.

At the Frankfurt Book Fair in 2014, I started out quite optimistically with the topic of content marketing and content strategy. Large posters with a photo of me as an author were put up, with a reference to the then new book “ Content Revolution in Companies ” by Doris Eichmeier and me. But many years later, I see some things more skeptically.

Content Marketing at the Frankfurt Book Fair
Selling your own services through content marketing
What is it really about when journalists, agencies, consultants, PR and marketing managers rave about content marketing today? First and foremost, they want to emphasize their respective importance and confirm their role as pioneers. That is what they are concerned about: re-orienting content budgets in their favor.