The advantages of the evolution of these systems also in terms of Digital Marketing for companies

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Currently, Microsoft's Bing is supported by GPT-3 and GPT-3.5, but with the arrival of GPT-4, Bing will be able to be even more efficient in finding information and provide results more quickly. One of the key features of GPT-4 will be its multimodal capabilities , which will allow users to interact across different types of data, such as text, images, videos, and sounds.

This is a major evolution from the previous generation, which could only laos email data produce text. Also, being a multimodal language, it is thought that users will be able to handle input and output of data in different languages.


According to other sources, GPT-4 is said to be capable of generating videos . OpenAI is reportedly working on a mobile app based on GPT-4 that will allow users to see increasingly exciting videos made using the evolutionary technology.

It is interesting to note that Microsoft shared this information about Bing's development as it reached 100 million daily active users, a record for Microsoft's search engine, which is Google's main competitor.


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These aspects are also very important for companies that do Digital Marketing. The growth of Bing users requires maximum attention, especially to balance SEA investments.

Marketers are in fact thinking of reviewing investments that previously focused only on the Google Ads platform, also considering the many new audience opportunities offered by Bing.