Advertising Statistics 2021: Let's Analyze What Happened
Posted: Sat Jan 18, 2025 6:49 am
We are going through some certainly uncommon years, the pandemic and the resulting restrictions have changed the habits and needs of consumers, and with them the promotional strategies implemented by marketing agencies have also changed .
Online privacy issues have also led to substantial changes in the rules for the protection of sensitive data and the technologies that process them.
Before we start planning our 2022 advertising strategies, we should ask ourselves what happened in 2021.
Let's analyze some important advertising statistics extracted from research done by HubSpot.
You may be interested in: "Will iOS 15's new privacy italy email data revolutionize digital marketing? "
The Advertising Landscape 2021
advertising landscape 2021
By interviewing over 1000 marketing experts from around the world, HubSpot has shed light on some very important aspects of the marketing industry.
42 % of respondents say that advertising is one of the main tools to achieve marketing goals and 84% confirm the use of paid ads in promotional strategies.
A global figure to take into particular consideration concerns the decline in investments in print advertising, only 19% of marketers have used it . This low percentage shows a low consideration of the effectiveness of one of the traditional channels for advertising.
Online privacy issues have also led to substantial changes in the rules for the protection of sensitive data and the technologies that process them.
Before we start planning our 2022 advertising strategies, we should ask ourselves what happened in 2021.
Let's analyze some important advertising statistics extracted from research done by HubSpot.
You may be interested in: "Will iOS 15's new privacy italy email data revolutionize digital marketing? "
The Advertising Landscape 2021
advertising landscape 2021
By interviewing over 1000 marketing experts from around the world, HubSpot has shed light on some very important aspects of the marketing industry.
42 % of respondents say that advertising is one of the main tools to achieve marketing goals and 84% confirm the use of paid ads in promotional strategies.
A global figure to take into particular consideration concerns the decline in investments in print advertising, only 19% of marketers have used it . This low percentage shows a low consideration of the effectiveness of one of the traditional channels for advertising.