Marketers can continue to use traditional open rate metrics
Posted: Sat Jan 18, 2025 6:49 am
As a result of the changes, Apple will load tracking pixels on behalf of its users. This means that these pixels will load much more often, regardless of whether the recipient actually opens the email.
In other words, Apple will – in effect – open emails on behalf of its users. As a result, email opening data, analyzed through standard digital marketing software (such as HubSpot), will likely be significantly inflated for future emails. but it is not recommended for point-in-time reporting to determine future strategies.
That's not all, because even actions that involve real-time email activity , based iran email data on the location linked to the IP address, will be less effective.
For example, time zone sensitive sending, which uses IP addresses to identify the location and align sending times to each recipient's unique location, may no longer work for Apple Mail users.
Email opening activity can be distributed across multiple contact records, even if they point to the same person .
In fact, through Hide My Email, users can create fake and random email addresses to protect their personal addresses. In practice, this means that there can be several "contacts" who open an email, even if it is actually only one person.
New call to action
Long-term consequences
While new features require changes to marketing strategies and actions (and make digital marketing specialists swear!), this wave of new features is born with the intent – positively – of creating better experiences for users, and that's always a good thing.
In other words, Apple will – in effect – open emails on behalf of its users. As a result, email opening data, analyzed through standard digital marketing software (such as HubSpot), will likely be significantly inflated for future emails. but it is not recommended for point-in-time reporting to determine future strategies.
That's not all, because even actions that involve real-time email activity , based iran email data on the location linked to the IP address, will be less effective.
For example, time zone sensitive sending, which uses IP addresses to identify the location and align sending times to each recipient's unique location, may no longer work for Apple Mail users.
Email opening activity can be distributed across multiple contact records, even if they point to the same person .
In fact, through Hide My Email, users can create fake and random email addresses to protect their personal addresses. In practice, this means that there can be several "contacts" who open an email, even if it is actually only one person.
New call to action
Long-term consequences
While new features require changes to marketing strategies and actions (and make digital marketing specialists swear!), this wave of new features is born with the intent – positively – of creating better experiences for users, and that's always a good thing.