A video that can create conversions? Let's focus on the video storyboard
Posted: Sat Jan 18, 2025 6:50 am
Many people think that there are huge differences between the script of an entertainment video compared to a product created for the promotion of a brand and the lead generation and subsequent conversions. The truth is that the distinctions are increasingly less, since entertainment is increasingly a key element to reach our audience - whoever it is - within the different media and social platforms. Let's try to tackle this topic starting from the basic element of any film, of the different genres: the video storyboard , which, in turn, is born from an idea to be developed. Video storyboard: initial questions Video Storyboard We mentioned the concept of “idea” because, even before moving on to operations, it is necessary to focus on a clear strategy that must provide all the useful elements to those who deal with creativity , whether they are people within the company or an agency or external professionals.
In this sense, from a video storyboard perspective , it is necessary to ask belgium email data and answer exhaustively on various aspects, mainly: Who am I addressing? What do I want to achieve? Which factor or strengths do I decide to leverage? What tone of voice do I want to use? Download our guide on optimizing a digital marketing campaign and discover the results obtained by our method! What is the video storyboard? Video storyboard Once strategies and objectives have been clarified and the theme has been defined, you can actually go and define the video storyboard .
The latter has a specific function: it allows us to view our corporate video through a series of sequential drawings/sketches that summarise the different shots. In other words, it is a sort of script represented, on the same logic that is used, precisely, in short or feature films in entertainment. Naturally, the various sketches must be accompanied by appropriate captions capable of providing important information regarding the composition of the screens which will then have to be translated into footage by the operators.
In this sense, from a video storyboard perspective , it is necessary to ask belgium email data and answer exhaustively on various aspects, mainly: Who am I addressing? What do I want to achieve? Which factor or strengths do I decide to leverage? What tone of voice do I want to use? Download our guide on optimizing a digital marketing campaign and discover the results obtained by our method! What is the video storyboard? Video storyboard Once strategies and objectives have been clarified and the theme has been defined, you can actually go and define the video storyboard .
The latter has a specific function: it allows us to view our corporate video through a series of sequential drawings/sketches that summarise the different shots. In other words, it is a sort of script represented, on the same logic that is used, precisely, in short or feature films in entertainment. Naturally, the various sketches must be accompanied by appropriate captions capable of providing important information regarding the composition of the screens which will then have to be translated into footage by the operators.