Will iOS 15’s New Privacy Revolutionize Digital Marketing?
Posted: Sat Jan 18, 2025 6:56 am
During WWDC 2021, Apple’s annual developer press conference, details on iOS 15 and iPadOS 15 were revealed, as well as watchOS 8 and macOS Monterey.
In short, the innovations concern the granting of users total control over their personal data and this has generated, as a consequence, important repercussions in terms of planning of Digital Marketing actions in relation to companies.
Let's try to understand more about this topic.
You might be interested in: "Online iraq email data advertising over 4 billion, traditional media surpassed "
What are the most significant changes in Apple's new course?
privacy ios 15
Apple's mobile operating system (iOS15) was launched on September 20, 2021, including - as anticipated - several new features in relation to privacy management.
Let's talk specifically about the features:
Mail Privacy Protection that prevents senders from seeing if and when a recipient opens an email in Apple Mail. Not only that, the system hides the recipient's IP address, so senders cannot determine the target's location.
Hide My Email is a shield that prevents apps and websites from seeing your real email address. To do this, Apple generates a unique, random email address that forwards emails to your personal inbox. In other words, Hide My Email allows services to contact you without receiving your private email address.
Please note : These changes affect all email providers that send email to Apple Mail users.
In short, the innovations concern the granting of users total control over their personal data and this has generated, as a consequence, important repercussions in terms of planning of Digital Marketing actions in relation to companies.
Let's try to understand more about this topic.
You might be interested in: "Online iraq email data advertising over 4 billion, traditional media surpassed "
What are the most significant changes in Apple's new course?
privacy ios 15
Apple's mobile operating system (iOS15) was launched on September 20, 2021, including - as anticipated - several new features in relation to privacy management.
Let's talk specifically about the features:
Mail Privacy Protection that prevents senders from seeing if and when a recipient opens an email in Apple Mail. Not only that, the system hides the recipient's IP address, so senders cannot determine the target's location.
Hide My Email is a shield that prevents apps and websites from seeing your real email address. To do this, Apple generates a unique, random email address that forwards emails to your personal inbox. In other words, Hide My Email allows services to contact you without receiving your private email address.
Please note : These changes affect all email providers that send email to Apple Mail users.