Evolution of Privacy Law: Integrated Approach and Business Challenges

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Data privacy is an increasingly important topic for all types of companies across different industries.

Through the application of data-driven logic, information increasingly influences the adoption of targeted strategies by companies.

This results in stringent rules in terms of privacy law: data must be protected from unauthorized access for the protection of both the company and the interested parties.

Let's take a closer look at what should be the correct approach to this delicate topic.


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The current privacy legislation

privacy law


The most recent privacy legislation has, in fact, introduced an integrated approach to the protection of sensitive data, as well as encouraging the adoption of best practices to avoid the risk of data breach , that is, the violation of data in addition to their intentional or unintentional dissemination.


As soon as the GDPR was introduced, with European value, there was a clear increase in attention on the topic of data privacy. This involved both internal and external figures to the company, from technicians, to marketing personnel to specialized law firms.


What we have learned over time is that, at a corporate level, an organic intervention is needed that can involve the entire organization, in such a way as to involve all company functions, thus avoiding gaps in the adoption of data protection measures subject to privacy regulations.

The GDPR also provides, among other things, checks and controls following the registration of contacts.