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What is automation?
It can take many forms. For starters, there are scheduling tools . Companies like Buffer, Hootsuite, or Agorapulse allow you to schedule your content in advance across your various social networks. The simplest solution is to schedule your content from one social network to another and from one week or month to the next. Note that the Facebook group has recently started offering such a feature through its Creator Studio, but only for its own networks, i.e. Facebook and Instagram.

Another example is chatbots , which are overused and used for any iraq whatsapp shopping data purpose: there is nothing more irritating than talking to a robot that doesn’t understand your problem and doesn’t offer any solution. You get annoyed, abandon the conversation, and walk away with a more than passable brand experience.

Finally, there are saved replies . Here too, what's more frustrating than seeing the same response to a tweet or Facebook comment over and over again? The user doesn't feel taken into account, or even listened to, and is likely to abandon your product or service.

In short, the least we can say is that the experiments have not been very conclusive so far. But who knows, with the right mix of human touch and a pinch of artificial intelligence , automation tools and technologies could revolutionize digital marketing in the future.

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Death to automation, long live optimization!
Ultimately, what I want you to hear is that automation in every sense of the word, without any thought, is pointless. The real question to ask yourself is what added value you want to get from these techniques. Of course, automation is not the problem, but it needs to be thought about.

Scheduling posts over a long period of time saves a lot of time. On the other hand, you need someone who is in charge of scheduling them at the right time, with appropriate wording and code for each platform, to capture the attention of your community and not just repeat the same message over and over again.

remuneration system.