How to create and optimize your LinkedIn company page
Posted: Sat Jan 18, 2025 7:54 am
Choose the correct page type for your business.
Provide information about your business, including name, website, industry, and company size.
Upload high-quality images
Insert a professional company logo in good quality (300 x 300 pixels).
Upload an attractive cover photo that reflects your brand identity (1128 x 191 pixels).
Make the “Info” section convincing
Write a short, concise and informative description of your company highlighting your mission, values and achievements.
Include relevant keywords and hashtags to be easier to find on LinkedIn.
Add company details
Provide information about your company locations.
Enter contact details and information about your business hours.
Customize LinkedIn URL
Create a custom URL for your public LinkedIn profile that matches your company name to make it easier to share and get better search engine rankings.
Having an optimized LinkedIn page not only makes your company easier to find on LinkedIn itself, but it also impacts your brand's overall SEO success.
Highlight niche areas with focus pages
In addition to your primary company page, LinkedIn also lets you create spotlight pages to highlight specific products, services, or business areas. Spotlight pages are designed to publish curated content to select audiences. With customized messaging, you can more easily engage with customers who are interested in that aspect of your business.
For example, if you run a software company, you can create separate focus pages for your AI tools, cloud services, and consulting services in addition to your main company page.
Step 2: Expand your business network
To gain new followers, it's not enough to simply create a company page on LinkedIn. You have to actively work to promote your page and grow your network.
Here's how you can connect with others on LinkedIn:
Update employee profiles
Ask your employees to follow your company page and list your company japan telegram mobile phone number list as their current employer in their LinkedIn profiles.
When employees add their role to the “Work Experience” section of their personal profile, it will automatically appear in their contacts’ feed, making them aware of your Company Page. LinkedIn’s algorithms will also notice and start suggesting your Company Page to similar LinkedIn members.
Link LinkedIn to your website
Place a "Follow" button or a direct link to your LinkedIn company page on your website. To make it easier for others to connect with your company, you can add this button or link in the header, footer, or "About Us" section.
Mention the site in emails
Send an email to everyone who's subscribed to your news letting them know about your company page. Explain what they can expect on the page - such as updates, industry information, or job openings - and include a direct link to follow your page.
Invite followers
Use LinkedIn's Invite Connections feature to start networking and invite others to follow you. Invitations are limited, so choose your contacts carefully.
Provide information about your business, including name, website, industry, and company size.
Upload high-quality images
Insert a professional company logo in good quality (300 x 300 pixels).
Upload an attractive cover photo that reflects your brand identity (1128 x 191 pixels).
Make the “Info” section convincing
Write a short, concise and informative description of your company highlighting your mission, values and achievements.
Include relevant keywords and hashtags to be easier to find on LinkedIn.
Add company details
Provide information about your company locations.
Enter contact details and information about your business hours.
Customize LinkedIn URL
Create a custom URL for your public LinkedIn profile that matches your company name to make it easier to share and get better search engine rankings.
Having an optimized LinkedIn page not only makes your company easier to find on LinkedIn itself, but it also impacts your brand's overall SEO success.
Highlight niche areas with focus pages
In addition to your primary company page, LinkedIn also lets you create spotlight pages to highlight specific products, services, or business areas. Spotlight pages are designed to publish curated content to select audiences. With customized messaging, you can more easily engage with customers who are interested in that aspect of your business.
For example, if you run a software company, you can create separate focus pages for your AI tools, cloud services, and consulting services in addition to your main company page.
Step 2: Expand your business network
To gain new followers, it's not enough to simply create a company page on LinkedIn. You have to actively work to promote your page and grow your network.
Here's how you can connect with others on LinkedIn:
Update employee profiles
Ask your employees to follow your company page and list your company japan telegram mobile phone number list as their current employer in their LinkedIn profiles.
When employees add their role to the “Work Experience” section of their personal profile, it will automatically appear in their contacts’ feed, making them aware of your Company Page. LinkedIn’s algorithms will also notice and start suggesting your Company Page to similar LinkedIn members.
Link LinkedIn to your website
Place a "Follow" button or a direct link to your LinkedIn company page on your website. To make it easier for others to connect with your company, you can add this button or link in the header, footer, or "About Us" section.
Mention the site in emails
Send an email to everyone who's subscribed to your news letting them know about your company page. Explain what they can expect on the page - such as updates, industry information, or job openings - and include a direct link to follow your page.
Invite followers
Use LinkedIn's Invite Connections feature to start networking and invite others to follow you. Invitations are limited, so choose your contacts carefully.