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Facebook is a must

Posted: Sat Jan 18, 2025 8:29 am
by Habib01
Having a company page on a professional social network such as LinkedIn or Viadeo – its French equivalent – ​​is a minimum requirement. Apart from the institutional aspect , it gives status to your company. You and your colleagues can inform your employer about your personal profiles . Their respective networks will see it, and the word-of-mouth or snowball effect will come into play , especially through reviews and recommendations . In this way, you can strengthen your employer brand.


The star social network is Facebook, with 33 million active users in France in 2018 (source: Blog du Modérateur). It is easy to create an account there, or simply appear as an advertisement : with address, contact details, opening hours... It all depends on whether you plan to post content there regularly or not. If your last post dates back to 2013, it discredits you and suggests that your activity has ceased. In that case, it is better not to have an account.

Twitter or the meaning of directness

Tweets have a limited number of characters , making them short and korea whatsapp shopping data
to the point . Popular for news , Twitter is also used for politics , events , etc. Why not get in on the action too ?

Instagram, on the rise

Here, the visual is the protagonist: photos , videos and animated gifs . Filters are available to enhance the images. With exponential success since 2012, after being acquired by Facebook, it is the ideal network for the fashion and tourism sectors . In addition, the platform allows you to capitalize on storytelling , which, with its playful dimension, encourages the engagement of your followers.

Snapchat for the instant