7 Tips on How to Advertise on Instagram

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Never created an ad on Instagram? Here are 7 tips and examples that will help you create the right, effective ads and promote your business on Instagram!

Localization of the article "Never Designed an Instagram Ad?" by Aida Gadzo , social media strategist at contentcreatorapp.com and a specialist in digital and social media content promotion.

Instagram , with its more than 400 million users who post more than 80 million photos and give 3.5 billion likes per day, is undoubtedly a large and very influential community. It has even surpassed Twitter, where we see 304 million active users monthly.

Almost 53% of users follow their favorite brands on Instagram, and about 44% of them use Instagram to research products. Considering that 70% of users are under 35, Instagram is an ideal platform for marketers who want to reach a young and growing audience with a universal language of images.

Last September, Instagram introduced the ability to purchase 99 acres user data publish so-called sponsored ads , giving businesses the ability to "drive" highly engaged Instagram audiences to relevant pages advertising a product outside of the service. Sponsored ads look like regular Instagram posts (with photos or videos), except that they have a blue "sponsored" tag in the upper right corner, and these ads are displayed from profiles you don't already follow.

It's about studying your customers' problems and gaining experience, building business processes and interaction methods, testing products and your capabilities in practice - this is the key to growing your company. Let's also mention that Mike Michalowicz is an unrivaled specialist in expanding the customer base at the expense of existing customers. This is truly a completely different view of a startup, when the development of a young business occurs precisely through working with the client, and not by receiving money from them. In other words, you need customers - not money.