Have you ever produced videos to develop your online communications? What have been your successes?

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As with any editorial strategy, you have to know where you are going.

To do this, we recommend that you create a table with the following information:

your target audience
the stage of the customer journey where the video will be used
the format and distribution channel,
the content
Filming dates
the issue dates.
Evaluate your results

Finally, always evaluate your results, to identify areas for thailand whatsapp shopping data improvement in your future campaigns. Determine the KPIs (key performance indicators ) to be observed in each video. You can define them based on your objectives, but here are some examples:

number of views
the number of shares
the number of likes,
the open rate of your video emails and the number of clicks,
the number of clicks on a call to action at the end of the video,
the number of leads generated by your videos, etc.
Armed with all these tips, are you ready to launch your first video campaign?

So the question arises: advertising agency or not advertising agency?

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And the communication agencies?

Given the scale of the task of creating marketing videos, are you wondering whether you should turn to a specialist agency?

It really all depends on the knowledge you have in your company:

If you do not have a marketing department, contact a communications agency for personalized support on the marketing strategy to be adopted, as well as on the production of content.
If you have a marketing department in your organisation and a significant budget, you can use the services of a video communication agency or an audiovisual production agency . This type of agency follows your instructions and manages video production from A to Z.
If your marketing department wants to control the entire video production chain and its production costs, you can train one person to handle the filming, with minimal equipment. Some software is also becoming indispensable to save time, be more productive and achieve economies of scale.
Have you chosen the latter option? Let's now look at what hardware and software you need to get started.