Lead Generation and Lead Nurturing: Best Practices for SMEs
Posted: Sat Jan 18, 2025 8:40 am
Marketers should focus on the key performance indicators (KPIs) for their campaign objective.
For example, if your campaign is designed to convince existing customers to upgrade their subscription, the most relevant email KPIs are open rate, click rate, conversion rate and ROI. However, if your goal is to collect feedback, the only relevant email metric is response rate.
Conduct A/B testing to improve performance
Measuring campaign performance without considering context taiwan telegram mobile phone number list can lead to inaccurate results, so A/B testing is essential to the success of your email marketing strategy.
For example, if a campaign has a low open rate, it's likely that your emails aren't engaging the people in your mailing list. The only way to find out the real reason is to test multiple subject lines. Is the open rate always this low? By testing different variations, you can identify the subject lines that produce better results.
Segment your email list for better insights
Create tailored email campaigns for each subscriber segment to capture more accurate performance metrics.
If you have multiple products on your website and your entire customer base is on the same mailing list, this can skew your campaign results. You can gain much more precise insights by segmenting your list by product and sending each person messages tailored to their interests and past purchases.
Most email marketing tools give you the option to segment your mailing list using tags during the opt-in phase, but segmentation is also possible later.
Start measuring performance now
By monitoring your email performance and focusing on the metrics that matter most, you'll gain the insights you need to improve your campaigns and reach your goals faster. An integrated marketing automation, lead generation, and CRM system like Act! can make this task much easier.
For example, if your campaign is designed to convince existing customers to upgrade their subscription, the most relevant email KPIs are open rate, click rate, conversion rate and ROI. However, if your goal is to collect feedback, the only relevant email metric is response rate.
Conduct A/B testing to improve performance
Measuring campaign performance without considering context taiwan telegram mobile phone number list can lead to inaccurate results, so A/B testing is essential to the success of your email marketing strategy.
For example, if a campaign has a low open rate, it's likely that your emails aren't engaging the people in your mailing list. The only way to find out the real reason is to test multiple subject lines. Is the open rate always this low? By testing different variations, you can identify the subject lines that produce better results.
Segment your email list for better insights
Create tailored email campaigns for each subscriber segment to capture more accurate performance metrics.
If you have multiple products on your website and your entire customer base is on the same mailing list, this can skew your campaign results. You can gain much more precise insights by segmenting your list by product and sending each person messages tailored to their interests and past purchases.
Most email marketing tools give you the option to segment your mailing list using tags during the opt-in phase, but segmentation is also possible later.
Start measuring performance now
By monitoring your email performance and focusing on the metrics that matter most, you'll gain the insights you need to improve your campaigns and reach your goals faster. An integrated marketing automation, lead generation, and CRM system like Act! can make this task much easier.