Tracking browsing and purchasing behaviors down to the smallest detail and collecting data and information is essential for in-depth knowledge of your users .
Let's imagine, for example, within an eCommerce site, being able to personalize the browsing experience of our users , offering them recommended products based on a simple click on a banner or list of angola consumer email on an option presented within a dropdown of a form, or, similarly, in the B2B environment , let's imagine being able to engage users who have started to fill out a quote request form without completing it , offering them services and solutions based on the little information provided .
In both cases, these are customization activities that are based on behavioral targeting , or the profiling and segmentation of users based on their behavior.
Custom action: advanced profiling and segmentation
Tracking your users' behavior down to the smallest detail is possible on Blendee thanks to an advanced action and event tracking system that involves the use of custom actions , or the insertion of a particular string of code in the presence of the action you want to map.
Commonly tracked actions include:
Selecting a filter
Inserting a field into a form
Click on CTA
Starting to watch a video
Once the actions have been tracked and the related information has been collected, these can be used as a database on which to create particularly effective behavioral filters , useful for profiling and segmenting users.
All this translates into the creation of an effective marketing personalization strategy that can include engagement and follow-up activities subsequent to the action performed by the user.
