Which bidding-model to choose?
Posted: Wed Dec 04, 2024 6:38 am
How to Get Max Profit from Your SmartCPA Campaigns?
Propellerads-how-to-get-profit-from-SmartCPA
This post is also available in: ES
Insights and cases are what a good company blog is made for, isn’t it? Well, we couldn’t agree more and today happy to announce that PropellerAds blog will now be regularly updated with “Expert tips” posts. And this time we are talking about SmartCPA campaign creation and tips on how to manage it.
How to use Retargeting properly? How to maximize ROI with SmartCPA pricing? We’ve asked top affiliates and online marketers to answer those questions and share more insights and ideas about promoting with PropellerAds with you.
The first expert post was kindly prepared by Mr. Braun, one of the top affiliate marketer, STM Forum moderator and well-known member of the global affiliate community.
About a SmartCPA campaign: what is this model?
This particular model is a possibility to createbelgium consumer email list an advertising campaign with Cost per Action (CPA). It differs from publicly known CPM so that you pay only for the actions you need (for example, signing up, downloading, installing and running apps, mobile subscription).
When your SmartCPA campaign is running, PropellerAds machine learning system will show your campaign on many zones to find out, which of them correspond to your advertising content and provide conversions. After this test, the system will automatically remove «bad» zones, which don’t give you conversions and leave only profitable ones. The campaign goes on with tested zones, and you pay only for successful conversions.
The Simplest Explanation of CPA (Cost-per-Action) Payment Model
Ketch-up
The Simplest Explanation of CPA (Cost-per-Action) Payment Model
Creating a SmartCPA campaign
Before creating a campaign, you have to set up a Postback from your tracking platform to the PropellerAds system, so that the platform could receive conversion info. For that, you need to sign into “Tracking”, copy your unique Postback URL and add it to your tracker, changing the token visitor_id=${SUBID} to the one you need in advance.
propellerads-conversion-tracking
Here you can find out how to connect the PropellerAds system to different trackers. Then you can start creating a campaign.
Create campaign
Campaign Name – I recommend using simple and understandable names, so that if anything crops up, you could easily find the particular campaign and not get confused with it.
Pricing Model – here you should choose SmartCPA.
Target URL – enter the campaign link from your tracker. Do not forget about the ${SUBID} token! It’s necessary to add it, otherwise you won’t be able to create a campaign. It’s a unique visitor’s identifier that allows you to track real-time conversions and optimize your campaigns.
Countries – enter GEOs, which you want to run. It should be pointed out that I don’t recommend “mixing” many countries in one particular campaign. The best solution is to create a separate campaign for each GEO.
countries & conversion price
Conversion Price – enter the amount to be paid for every single lead. Very important feature: keep in mind that traffic with high quality costs a lot, that’s why I recommend you to set a 70-80% of offer’s payout from the affiliate network. This will provide you with a maximal amount of traffic, including premium zones. For example, if you have an offer with $2 payout, you’ll have to set a $1.50 price for each conversion. Your ROI won’t be very high, but you’ll gain more profit this way.
Countries & Conversion Price
Advertising Budget – you can set up an individual budget for your campaign: daily or total. Keep in mind that a limited budget won’t allow you to test enough zones for your campaign.
advertising budget
Schedule – you can also adjust a schedule, according to which the users will see your ad (hours and days). I recommend you to run a non-schedule traffic for maximal efficiency.
campaign schedule
Next step is the most crucial one, if you want to get a maximal profit from your campaigns. It’s targeting. Keep in mind that in the case of SmartCPA model the system will optimize zones for your campaign, but you need to set max. precise and high-profit targeting, so that your campaign will show a good CPM (cost for 1000 visits), and the system will give you a maximal amount of traffic.
On the test stage, I recommend you to set a supreme wide targeting – to test as many possible combinations of parameters as possible, and pick the most profitable ones. If we talk about mobile traffic: you can set “All Mobile”, about desktop one – “All Desktop”. An advanced targeting you will use after the optimization process (further information below).
You don’t have to add Black/White lists of zones, because the SmartCPA algorithm will optimize it for you automatically.
What kind of offers you can run, using SmartCPA model
In actual practice, using this model, you can run the same verticals and offers, which you can with the CPM model. However, I strongly recommend the following.
For mobile traffic (Smartphones & Tablets):
Mobile Content offers (Pin-Submits, 1-clicks): Anti-viruses, SweepsTakes, offers with Download Content pages, Videos, Entertainment offers, and other offers with mobile subscriptions.
Installs for Android and iOS: Anti-Viruses, Phone Cleaners, Battery Savers, Games, Taxi and food delivery apps, applications of popular shops, and various entertainment apps.
Propellerads-how-to-get-profit-from-SmartCPA
This post is also available in: ES
Insights and cases are what a good company blog is made for, isn’t it? Well, we couldn’t agree more and today happy to announce that PropellerAds blog will now be regularly updated with “Expert tips” posts. And this time we are talking about SmartCPA campaign creation and tips on how to manage it.
How to use Retargeting properly? How to maximize ROI with SmartCPA pricing? We’ve asked top affiliates and online marketers to answer those questions and share more insights and ideas about promoting with PropellerAds with you.
The first expert post was kindly prepared by Mr. Braun, one of the top affiliate marketer, STM Forum moderator and well-known member of the global affiliate community.
About a SmartCPA campaign: what is this model?
This particular model is a possibility to createbelgium consumer email list an advertising campaign with Cost per Action (CPA). It differs from publicly known CPM so that you pay only for the actions you need (for example, signing up, downloading, installing and running apps, mobile subscription).
When your SmartCPA campaign is running, PropellerAds machine learning system will show your campaign on many zones to find out, which of them correspond to your advertising content and provide conversions. After this test, the system will automatically remove «bad» zones, which don’t give you conversions and leave only profitable ones. The campaign goes on with tested zones, and you pay only for successful conversions.
The Simplest Explanation of CPA (Cost-per-Action) Payment Model
Ketch-up
The Simplest Explanation of CPA (Cost-per-Action) Payment Model
Creating a SmartCPA campaign
Before creating a campaign, you have to set up a Postback from your tracking platform to the PropellerAds system, so that the platform could receive conversion info. For that, you need to sign into “Tracking”, copy your unique Postback URL and add it to your tracker, changing the token visitor_id=${SUBID} to the one you need in advance.
propellerads-conversion-tracking
Here you can find out how to connect the PropellerAds system to different trackers. Then you can start creating a campaign.
Create campaign
Campaign Name – I recommend using simple and understandable names, so that if anything crops up, you could easily find the particular campaign and not get confused with it.
Pricing Model – here you should choose SmartCPA.
Target URL – enter the campaign link from your tracker. Do not forget about the ${SUBID} token! It’s necessary to add it, otherwise you won’t be able to create a campaign. It’s a unique visitor’s identifier that allows you to track real-time conversions and optimize your campaigns.
Countries – enter GEOs, which you want to run. It should be pointed out that I don’t recommend “mixing” many countries in one particular campaign. The best solution is to create a separate campaign for each GEO.
countries & conversion price
Conversion Price – enter the amount to be paid for every single lead. Very important feature: keep in mind that traffic with high quality costs a lot, that’s why I recommend you to set a 70-80% of offer’s payout from the affiliate network. This will provide you with a maximal amount of traffic, including premium zones. For example, if you have an offer with $2 payout, you’ll have to set a $1.50 price for each conversion. Your ROI won’t be very high, but you’ll gain more profit this way.
Countries & Conversion Price
Advertising Budget – you can set up an individual budget for your campaign: daily or total. Keep in mind that a limited budget won’t allow you to test enough zones for your campaign.
advertising budget
Schedule – you can also adjust a schedule, according to which the users will see your ad (hours and days). I recommend you to run a non-schedule traffic for maximal efficiency.
campaign schedule
Next step is the most crucial one, if you want to get a maximal profit from your campaigns. It’s targeting. Keep in mind that in the case of SmartCPA model the system will optimize zones for your campaign, but you need to set max. precise and high-profit targeting, so that your campaign will show a good CPM (cost for 1000 visits), and the system will give you a maximal amount of traffic.
On the test stage, I recommend you to set a supreme wide targeting – to test as many possible combinations of parameters as possible, and pick the most profitable ones. If we talk about mobile traffic: you can set “All Mobile”, about desktop one – “All Desktop”. An advanced targeting you will use after the optimization process (further information below).
You don’t have to add Black/White lists of zones, because the SmartCPA algorithm will optimize it for you automatically.
What kind of offers you can run, using SmartCPA model
In actual practice, using this model, you can run the same verticals and offers, which you can with the CPM model. However, I strongly recommend the following.
For mobile traffic (Smartphones & Tablets):
Mobile Content offers (Pin-Submits, 1-clicks): Anti-viruses, SweepsTakes, offers with Download Content pages, Videos, Entertainment offers, and other offers with mobile subscriptions.
Installs for Android and iOS: Anti-Viruses, Phone Cleaners, Battery Savers, Games, Taxi and food delivery apps, applications of popular shops, and various entertainment apps.