Google Analytics Basics

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Data flows into your Google Analytics property.

But what data exactly?

Google Analytics data shows information about visitors and their interactions on your website.

Below is an overview of the main data categories:

Let's see how it all works:

Users
A user is an individual who visits your website.

Google Analytics uses cookies to help buy jamaica number database track the number of unique visitors to your website. You can see this in the data table below.

Google Analytics uses cookies to help track the number of unique visitors to your website.
But when you use Google Analytics, you do more than just count users. You can analyze the behavior of those users. For example, which specific pages they view.

Visits
Google Analytics records a visit each time a user accesses a page on your website.

If a user views a page, leaves it, and then returns to that same page within a few minutes, this counts as two visits.

Here you can see a data table containing a list of the top pages by visits.