5 criteria for choosing a marketing agency
Portfolio
Look at what the agency has already done for its clients, and you will find out what it can do for you. So if a company can provide well-packaged use cases, it is worth paying attention to. The main thing is that there is something to look at.
Projects have been implemented in france business email list the area of interest to you (for example, analysis of the services market).
Company specialization (niches, type of business, industry, target audience, prices).
Literacy of description of use cases (initial information, goals, objectives, markets, metrics, conclusions, etc.).
Information about previous clients (can they provide contact details of clients to ask their opinions).
There are several ways to get such cases: find them in a portfolio or blog, or via a phone call or feedback form.
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"Portfolio Design: Formats, Stages, and Examples"
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Company's Internet resource
Today, it is difficult to imagine a marketing agency that does not have its own website. Moreover, it should be a modern, interesting, regularly updated resource containing elements of inbound marketing (responsive design, simple navigation, an active blog and other components that help increase brand awareness and attract customers).
It is not at all necessary for the website of an advertising agency specializing in SEO promotion to be included in the TOP of search results. Most likely, the agency pays more attention to promoting the resources of clients, and not its own site, or conducts market analysis of products for the client company, and not for itself. Whatever the case, but the marketing agency must have an attractive and high-quality Internet resource.
Reviews and Awards
As a rule, users leave reviews and comments on the agency's website. It is quite possible that you will find only praise there, but it can be very useful to determine the agency's strengths (it is worth paying attention to what it is praised for). Moreover, the lack of information about the author of the comment, his place of work, template phrases and generalized formulations should raise doubts about the authenticity of the post.
Reviews about the company can also be found in other online sources:
On online listings (for example, AgencyList, GoodFirms, Glassdoor, Clutch and others containing advertisements for the provision of services).
On sites where employees rate employers (for example, Vault, JobAdvisor CareerBliss and WorkAdvisor).
On social media pages (usually LinkedIn and Facebook).
In addition, you can find out the contacts of the company's previous clients and contact them. If the company is confident in the results of its work, then such checks do not scare it. The only obstacle may be a DNA (non-disclosure agreement) concluded with the client, but this is practiced extremely rarely. As a rule, the contacts of individuals and companies that used the agency's services can be found in the client base or case.
Regarding the awards, the following can be said: do not be too trusting. As a rule, most cups and certificates are either purchased or issued by little-known organizations/sites. In 2018, a new one was invented for such awards - the comic prize THE PENGUIN AWARDS.
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