The strategy behind your content calendar

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exercises for beginners" with competitive domain introduced in the Thematic Research tool
You will see different tabs on related subtopics.

Content ideas include topics like "starting position," "dumbbell weights," and "total body."
Click on any card to view it:

Volume : How many times this subtopic is searched each month
Questions : Related things that users ask about
Titles : Titles of existing articles on this topic
Expanded topic idea card with headlines and questions geographic area of algeria highlighted
Take note of the cards highlighted in green. Because that indicates a subtopic your competitor is ranking for. Which means it's probably a good idea to include it in your content plans.

Again, think about how you want to cover each subtopic.

Once you've brainstormed, add them to your content calendar. Include a working title, type of content, etc.

Further reading : Content planning: How to create a content plan, step by step

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4. Schedule your content
Determine how often you will publish each type of content to ensure consistent publishing and variety of content without overwhelming your team.

Start with a realistic schedule that you know you can stick to. Because it's better to publish high-quality content less frequently than to rush out subpar pieces just to meet deadlines.

Then, fill in your calendar accordingly.

And be prepared to adjust your schedule as you learn what works best.

5. Share the Calendar with your team
You're now ready to invite colleagues and collaborators to your calendar. This will help you start streamlining your content processes.

Most project management software allows you to assign users as "Owners" of a task. And they receive a notification when the status of the task changes in any way.

And spreadsheets can be easily shared. To do so in a Google Sheet, simply click the “ Share ” button in the top right corner to add members to the team.

Share button highlighted in Google Sheets content calendar example
It's also a good idea to schedule a meeting to go over it all, so everyone knows what their role is and how to use the calendar.

For example, writers must know how to mark when they have completed a draft. And editors must know how to indicate when they have revised an article.

Be patient and ask for feedback. You can always adjust your process to make it work better for everyone.

The Best Content Calendar Tools (+ Templates)
Here are our favorite content calendar tools, sorted by company size:

For solo sellers or small teams with limited budgets:

Google Sheets (you can use our calendar template)
WordPress Editorial Calendar
For large companies with a team of content creators:

Trello (comes with a template)
Notion (comes with a template)
Asana (comes with a template)
Let's review each of them.

Google Sheets
Google Sheets is a free cloud-based spreadsheet application. It's a good starting point for creating your content calendar because almost everyone is familiar with it.

This is what a content calendar created with Google Sheets looks like:

The content calendar in Google Sheets has columns for published date, due date, owner, status, title, content type, and comments
Google Sheets works well for beginners and solo sellers. It's easy to use and allows for basic collaboration.

But as your content production grows, you may need more robust project management tools.

Download our Google Sheets content calendar template .

WordPress Editorial Calendar
The WordPress Editorial Calendar is a free plugin that helps you manage your blog content.

It is a simple but effective plugin.

WordPress content calendar shows scheduled posts
Generate a calendar that shows all your items (drafts, scheduled, etc.).

You can edit or delete calendar posts. And use the drag and drop feature to make changes easily.

This plugin helps you schedule your blog posts, but it doesn't offer any collaboration options.

To try this plugin, log in to your WordPress dashboard and go to " Plugins " > " Add New Plugin ".

Search for "Editorial Calendar" and start the installation.

Featured Editorial Calendar Plugin
Trello
Trello lets you create and manage kanban boards that allow you to visualize your progress in one place.

It looks like this:

Trello's content calendar example has content organized as cards in columns such as research, writing, editing, charts, and ready to publish
While working on a task, use Trello's drag and drop features to change it to a different state (column).

You can get started with this Trello content calendar template .

Trello also lets you view your kanban board as a calendar. (But you'll have to pay for a Premium account.)

Notion
Notion allows you to create a custom content calendar and configure different views for it.

Notion's content calendar has cards in columns like Idea, In Progress, In Review, and Published with colored labels indicating the type of content
Notion stands out because it is highly customizable.

It takes a little getting used to, but you may find it a useful tool.

Notion has several ready-made content calendar templates. You can start with this basic option .

Asana
Asana is a project management tool suitable for large teams with complex processes.

This is what the calendar view looks like:

Asana content calendar in calendar view shows upcoming content
With Asana, you can create and assign tasks, visualize your progress through different views, and manage your workflows.

It also offers integrations with some of the most popular tools. Such as Slack, Gmail and Zoom.

You can start with their basic editorial framework .

Your content calendar helps you execute your content strategy .