E-commerce in Japan - 7 tips for successful sales
Posted: Sun Jan 19, 2025 4:57 am
The Japanese e-commerce market is large and lucrative, but it can also be challenging for foreign sellers. In this article, we share seven tips to help you sell successfully in Japan.
Try Clonable and translate your website into Japanese: free for 14 days
1. Do your homework
As with any new market, it's important to do your research jordan whatsapp list entering the Japanese e-commerce market. Try to understand the habits and preferences of local shoppers and try to find a niche you can tap into.
2. Invest in a good localization strategy
To succeed in Japan, you need to localize your e-commerce offerings. This includes everything from your website and product descriptions to customer service and marketing materials. Start translating your website anyway, because without a Japanese online store, local customers won’t take you seriously. A good place to start is Clonable , which will save you a lot of time and money. Then invest some of the money you save in a native Japanese translator who can perfect the basic translation in a minimum of hours. Or, bring in someone who works in customer service (see point 7) to review your website.
3. Use of Japanese e-commerce platforms
Japanese consumers love to shop on Japanese e-commerce platforms. That’s why it’s a good idea to list your products on popular Japanese sites like Rakuten and Yahoo! Japan Auctions. Fortunately, Clonable offers the ability to translate XML feeds, making it easier to advertise here.
4. Working with a Japanese company
Partnering with a Japanese company can give you a significant advantage in the Japanese e-commerce market. They can help with everything from local market research to building an e-commerce platform and logistics.
5. Be patient
The Japanese e-commerce market is not easy to conquer. Building a successful business takes time, patience, and perseverance. So don't give up easily and have a long-term strategy.
6. Focus on quality
Japanese consumers are known for their love of quality goods, so it is important to focus on offering high-quality products and services.
7. Offers excellent customer service
Customer service is very important in Japan, so make sure your Japanese customers have a great experience from start to finish.
If you follow these tips, you will be on your way to success in the Japanese e-commerce market.
Try Clonable and translate your website into Japanese: free for 14 days
1. Do your homework
As with any new market, it's important to do your research jordan whatsapp list entering the Japanese e-commerce market. Try to understand the habits and preferences of local shoppers and try to find a niche you can tap into.
2. Invest in a good localization strategy
To succeed in Japan, you need to localize your e-commerce offerings. This includes everything from your website and product descriptions to customer service and marketing materials. Start translating your website anyway, because without a Japanese online store, local customers won’t take you seriously. A good place to start is Clonable , which will save you a lot of time and money. Then invest some of the money you save in a native Japanese translator who can perfect the basic translation in a minimum of hours. Or, bring in someone who works in customer service (see point 7) to review your website.
3. Use of Japanese e-commerce platforms
Japanese consumers love to shop on Japanese e-commerce platforms. That’s why it’s a good idea to list your products on popular Japanese sites like Rakuten and Yahoo! Japan Auctions. Fortunately, Clonable offers the ability to translate XML feeds, making it easier to advertise here.
4. Working with a Japanese company
Partnering with a Japanese company can give you a significant advantage in the Japanese e-commerce market. They can help with everything from local market research to building an e-commerce platform and logistics.
5. Be patient
The Japanese e-commerce market is not easy to conquer. Building a successful business takes time, patience, and perseverance. So don't give up easily and have a long-term strategy.
6. Focus on quality
Japanese consumers are known for their love of quality goods, so it is important to focus on offering high-quality products and services.
7. Offers excellent customer service
Customer service is very important in Japan, so make sure your Japanese customers have a great experience from start to finish.
If you follow these tips, you will be on your way to success in the Japanese e-commerce market.