Understanding CTR is important because a high CTR tells us that our ads are effectively capturing the interests of our target audience .
A high CTR is also important for:
Boost profitability : If you pay for ads on buy jordan nubmer database a cost-per-click (CPC) basis , a higher CTR means you'll get more value for your ad spend.
Evaluating your campaigns : CTR can also be used to evaluate the effectiveness of your ads, keywords, or specific campaigns. It helps you understand what's working and what's not for future campaigns.
Improving your ad rank : Your current CTR can impact your expected CTR over time and affect your ad position (the value that determines where your ad appears relative to other ads). The higher your ad rank, the better position it can achieve.
To find the CTR for your search ads, sign in to your Google Ads account.
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