Nike's integration of physical and digital
Posted: Sun Jan 19, 2025 5:16 am
Nike , a major sports manufacturer , is enhancing customer experience through its " House of Innovation 000 ," which combines physical stores with the Internet .
"House of Innovation 000" is an app to be used in physical slovenia email address stores, but the entire process of purchasing products, including payment, can be completed within the app.
If you would like to try on an item, you can scan the product barcode and request a try-on through the app, and a store employee will bring the item to a fitting room.
This meets the needs of users who "don't like being spoken to by store clerks in a store" and "want to ask questions only when necessary . "
Stores also benefit from reduced labor and inventory management costs.
summary
In this article, we have explained why apps are effective for improving customer experience, as well as introduced how to create and operate an app that effectively improves customer experience, and examples of customer experience strategies that utilize apps.
In an age where it is becoming increasingly difficult to get people to purchase products and services based solely on quality, improving customer experience through apps is attracting attention.
The reasons for this include the fact that smartphones have become a part of people's lives, the need for more personalized communication, and the importance of collecting and analysing customer information.
"House of Innovation 000" is an app to be used in physical slovenia email address stores, but the entire process of purchasing products, including payment, can be completed within the app.
If you would like to try on an item, you can scan the product barcode and request a try-on through the app, and a store employee will bring the item to a fitting room.
This meets the needs of users who "don't like being spoken to by store clerks in a store" and "want to ask questions only when necessary . "
Stores also benefit from reduced labor and inventory management costs.
summary
In this article, we have explained why apps are effective for improving customer experience, as well as introduced how to create and operate an app that effectively improves customer experience, and examples of customer experience strategies that utilize apps.
In an age where it is becoming increasingly difficult to get people to purchase products and services based solely on quality, improving customer experience through apps is attracting attention.
The reasons for this include the fact that smartphones have become a part of people's lives, the need for more personalized communication, and the importance of collecting and analysing customer information.