Or they could run a paid Twitter campaign targeting users who have visited similar websites in the past. The goal of an acquisition-focused growth marketing campaign is to reach as many potential customers as possible and get them interested in your product or service.
Engagement-Focused Growth Marketing Campaign
Engagement-focused growth marketing campaigns are list of azerbaijan consumer email all about keeping your existing customers happy and engaged. After all, it’s easier (and cheaper) to retain a customer than to acquire a new one. growth marketers use a variety of tactics to increase engagement, such as in-app messages, push notifications, email campaigns, and even good old-fashioned customer service.
For example, a growth marketer might set up an automated email campaign that sends a coupon code to customers who haven’t used their product in a while. Or they could create a pop-up message for first-time visitors to their website that offers a discount for signing up for their newsletter. The goal of an engagement-focused growth marketing campaign is to keep your customers coming back for more.
Revenue-Focused Growth Marketing Campaign
Revenue-focused growth marketing campaigns are all about increasing the amount of money that your customers spend with your business. This can be done through a variety of means, such as upselling, cross-selling, and even discount codes.
For example, a growth marketer might create an upsell offer for customers who add a certain product to their cart. Or they could send out a discount code to customers who haven’t made a purchase in a while. The goal of a revenue-focused growth marketing campaign is to increase the total amount of money that your customers spend with your business.