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Quickly resolve any security issues or vulnerabilities. Keep your infrastructure secure and up to date to prevent your IP reputation from being affected. Avoid frequently changing IP addresses. This action can be interpreted by email service providers as a suspicious practice. Keep a stable address and work on improving it. When to use a dedicated IP to improve reputation? Using a dedicated IP has many advantages, as you can guarantee your actions without being affected by external factors . With a dedicated IP: as it only depends on your good practices. You can make large quantities of shipments without depending on other senders. You increase the security and reliability of your emails. It's easier to troubleshoot issues related to email deliverability. What does using a dedicated IP depend on? The fact that your campaign emails end up in the spam folder of your contact list is not the only reason to use a dedicated IP.


There are a number of other factors to chinese overseas australia phone number list consider: Shipping volume If you send more than 100,000 emails per month, it is advisable to use your exclusive “channel”, since you can regulate your volume and guarantee your deliveries . However, if you keep a small list, it is also convenient to use it since it opens up the possibility of warming up and gradually increasing the sending of emails as a marketing strategy. Being included in a whitelist A whitelist is a database that users have requested to join in order to receive communications. This way, they are perceived as non-intrusive and non-annoying. If you send a lot of corporate emails, this is an effective way to convey information about your products without being considered spam. Budget Although email marketing with a dedicated IP has many benefits, one disadvantage could be its price. This type of mechanism has a higher cost than a shared IP, especially due to the exclusivity it entails.