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The influence of the leader on the image of the organization

Posted: Sun Jan 19, 2025 6:18 am
by subornaakter40
The image of an employee in the company's image

The business image of a company largely determines the image of its manager. Let's consider what elements it consists of:

Professional skills and competence . A manager who has sufficient experience and knowledge will earn the trust and respect of not only the company's employees, but also investors and partners. This means that the company's image will improve.

Moral image . If the media constantly discusses uk business email list company executives who are involved in financial crimes, smuggling, bribery, etc., no client or investor will want to get involved with such an organization. Moreover, in the future, it will be impossible to hide the black spot on the biography of a prominent top management representative. Many executives seek the services of professional image makers to build an effective and competent communication policy with the audience.

Culture of psychology . Some leaders neglect this factor, believing that only business knowledge plays a key role. However, the basics of psychology help to select employees for the team (based on character traits, preferences and interests) who will bring the best results to the company.

Adequacy, speed and energy, sharpness of mind . The tough market situation does not allow anyone to relax, so managers must have a quick reaction, make decisions promptly and dynamically. Slowness and indecision can result in the loss of not only favorable conditions with suppliers, but also trust among investors and buyers. The image and good name of the organization will suffer significantly from this.

Understanding the basics of humanitarian values . This list includes such characteristics of the worldview as spirituality, social development, safety and security, ecology, and human health. If the manager prioritizes these values, the company will be able to successfully cope with the tasks set. Management has a huge impact on the climate in the team: it is the management that contributes to the formation and preservation of certain values ​​​​adopted in the organization. The image formed by the top officials of the company can be seen in their popularity among employees. This can be achieved by adequately responding to events and building a competent behavioral model.

The ability to be an example externally and influence subordinates . A leader is distinguished by certain qualities, such as charisma, optimism, and a serious attitude to the performance of duties. He can unite the team and help employees show their best qualities in their work.

Let's look at some examples.

Let's imagine that the company's spacious office is located in a fashionable business center, the staff is made up of experienced and qualified people, and the quality of goods and services is always above expectations. However, even such wonderful conditions will not be enough to gain trust among customers if the manager is unpunctual, does not pay attention to his appearance, does not listen to interlocutors at business meetings.

In addition to external gloss and beauty (clean and neat suit, politeness and courtesy, education and diverse interests, commitment, pleasant manners, punctuality and respect for the interlocutor), it is necessary to pay attention to the internal image. This refers to the attitude of the company's staff to this manager.

Some top management representatives forget that a positive external image cannot be harmonious without an internal one. If a person in power constantly criticizes, insults and raises his voice when communicating with subordinates, a mass outflow of valuable workers will occur very soon. This will harm the image of not only the manager himself, but also the company as a whole. Clients and investors do not trust organizations in which there is an unhealthy working atmosphere.

Depending on the company's field of activity, the external image of the manager may differ. Of course, when establishing contact with a representative of a banking organization and an advertising agency, you expect to see two completely different leaders. In the first case, a serious person in a strict classic suit will come to the meeting, who will behave with restraint. An advertiser can appear in a fashionable and unusual image, which will be far from the style of a bank employee, but with such an image he demonstrates his creativity and uniqueness.

In society, certain canons have been formed that a manager must follow. In this case, the behavior model of a company representative will be correct:

criticism when choosing a personal model of behavior;

respect for moral and humanitarian values, their impeccable observance;

When meeting in person, it is necessary to take into account gender differences (that is, those that characterize women and men);

defining a personal goal as a measure of a specific behavioral model (motivation is higher if the goal has a strong meaning).

Ways