Identify your Audience's Search Intent
Posted: Sun Jan 19, 2025 6:28 am
Finding the search intent of a keyword means identifying the purpose of the user's search.
Satisfying intent is crucial because search quality is one of Google’s main goals. It’s all about giving users what they want.
That is to say:
If you want to rank on Google, you have to buy netherlands number database identify and satisfy the search intent of each piece you publish.
There are four main types of search intent:
Informative: Users want to know more about a specific topic, product or industry. For example: "what is specialty coffee?"
Navigational: Users want to find a specific website or page. For example: "Nespresso login".
Commercial: Users want to do research before making a purchase. For example: “best coffee makers.”
Transactional: Users want to buy a product or service. For example: "buy a Nespresso coffee machine".
You can easily find the intent of a keyword by entering it into the Keyword Overview tool .
You will see it clearly identified in the " Intent " box.
Satisfying intent is crucial because search quality is one of Google’s main goals. It’s all about giving users what they want.
That is to say:
If you want to rank on Google, you have to buy netherlands number database identify and satisfy the search intent of each piece you publish.
There are four main types of search intent:
Informative: Users want to know more about a specific topic, product or industry. For example: "what is specialty coffee?"
Navigational: Users want to find a specific website or page. For example: "Nespresso login".
Commercial: Users want to do research before making a purchase. For example: “best coffee makers.”
Transactional: Users want to buy a product or service. For example: "buy a Nespresso coffee machine".
You can easily find the intent of a keyword by entering it into the Keyword Overview tool .
You will see it clearly identified in the " Intent " box.